Lists are everywhere these days—on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own—either by yourself or with help from your friends, followers and fans. Nicole Nichols, a personal trainer and group… Read More
Content Creation
Blogging Cheat Sheet and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 25 Worst Passwords of the Year for 2011. [Is one of yous on this list?] http://ow.ly/81QNc How to get a ton of new subscribers to your blog. http://ow.ly/7ZR3S Should you post press releases in social… Read More
Fast Company tips and other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @PublicityHound on Twitter. Twitter and Facebook tips for food trucks. http://ow.ly/7MOeO RT@mysurveyexpert #foodtrucks Are women in PR just grown up “mean girls”? Weigh in athttp://ow.ly/7LXGe Want a story in Fast Company? Writer says you must answer these 4 questions first: http://ow.ly/7LaI1 How to… Read More
Help me turn my apple cellar into a video studio
Do you hate recording talking-head videos as much as I do? There. I’ve said it. I hate recording talking-head videos! Here’s why. Before I can hit the “record” button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my… Read More
N.J. biz women, PR ideas wanted for self-published book
Joyce Restaino of Newfoundland, NJ, writes: “We’re on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners—Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that helps authors self-publish. “The… Read More
Write killer headlines: 102 fill-in-the-blank formulas
The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More
What rich authors know that poor authors don’t
Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, board games, wall calendars, membership programs, and more. That’s one… Read More
Promoting fiction: Should authors fake a memoir?
This guest post was written by author Magdalena Ball, whose most recent novel, Black Cow, will be released by Bewrite Books later this year. She lives in New South Whales, Australia. Visit http://www.magdalenaball.com for more information on her work . * * * We all know that fiction is a harder sell than nonfiction.… Read More
Free webinar July 27 on how to host webinars
If you have valuable information that helps your target audience solve a problem, host a free webinar. Then after you’ve wowed your audience with content-rich information, make them an offer they can’t refuse. That’s what Daniel Hall has done for my customers three times in the last year. He explained how to speak on cruise ships all… Read More
Need more guest blog posts? Say so in “About Me”
Featuring guest bloggers at your blog is one of the best ways to create content when you’re on vacation, or the idea well is dry, or you’ve simply run out of steam. I wish I’d receive 10 times the number of pitches I do from guest bloggers. Today, as I was looking for interesting content to tweet,… Read More