If an author asks to interview you and write about your business for a new book, don’t be a pain in the neck. Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there’s a… Read More
Content Creation
Web video is easy with free tips from Mike Stewart
Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let’s say a company discovers its offices are infested with cockroaches. They call Hall at North Fulton Exterminating and three other exterminators in Alpharetta and ask… Read More
Information marketers turn their content into cash
One of the most important things I learned during my Internet marketing career was that people prefer different learning modalities. Many professional speakers, for instance, are auditory learners. They like to listen to audio recordings on CD or their MP3 players. Authors, on the other hand, are wordsmiths and often prefer edited transcripts of recordings. When I… Read More
Free ebook can help you promote your business or nonprofit
Susan Payton of Egg Marketing & Public Relations interviewed me this week on how Publicity Hounds can use free ebooks to promote a product, service, cause or issue. I told her about the success I’ve had with the free ebook I give away to my readers every Christmas. It’s called “The Best of the Publicity Hound’s… Read More
Comment on popular videos with your own video comment
Here’s a clever tip from Tom Antion’s teleseminar last week on “How to Get Instant High Rankings on Google Using Short Videos.” Find very popular videos at video-sharing sites like YouTube. Then create your own video commenting on that video. Lots of people who care enough to watch the YouTube video will be curious about the comments,… Read More
Best blogs for writers
Authors, writers and bloggers, do I have a treat for you! If you write press releases, bios, articles, books, White Papers, blog posts, or even something as simple as a daily journal, you’ll love the cool list “Best Blogs for Writers.” Michelle Vranizan Rafter, a long-time journalist and freelancer, compiled it after asking freelance, newspaper and magazine writers… Read More
Top 10 tips for free publicity—in Italian
Cecilia Ungania, an Italian journalist who works for YouMark, emailed me a few weeks ago asking if she could translate my article “Top 10 Tips for Free Publicity” into Italian, and post it at the website. Of course I said yes. It’s very strange seeing the article I’ve written and, except for a few words here and there, not being able to understand what every… Read More
Newseum, the news industry museum, to open April 11
The Newseum, an interactive, state-of-the-art museum about the news industry, will announce today that it plans to open April 11, about six months later than originally planned. An article in the Washington Post says admission will be free for everyone on April 11. The article also explains how schools can take advantage of lower admission prices. I’m not traveling… Read More
EzineArticles.com rejecting articles for keyword abuse
If you’re writing articles for EzineArticles.com, the big article directory sites, don’t try to trick the search engines. The website is cracking down on keyword abuse and rejecting thousands of articles by writers, many of whom are trying to beat the system. Writers abuse keywords when they repeat them over and over again in the same article,… Read More
New mom asks, ‘Where do we put the baby?’
PR Week editor Julia Hood, who gave birth to a boy about three months ago, asks that question in her column in the Jan. 28 issue. “The truth is that much of the marketing world, whether targeting the hip moms or ‘Moms like me,’ do not effectively answer the basic question of what the hell to… Read More