Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Is using YouTube for business a mystery to you? Free cheat sheets + video training and 15 YouTube Ranking and Discoverability Factors Checklist Will you use the F-bomb in blog posts and on social… Read More
Content Creation
Don’t force blog readers to log in before commenting
I love commenting at blogs and do so several times a week. I try to write succinct, well-thought-out comments. I double-check what I’ve written for typos. When I click “Post Comment” and see the box that tells me I must log-in, I bail out. Why not just hold up a sign that says, “Go Away”? … Read More
Dog Tweets–5 headline writing tips for better SEO traffic
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Need radio publicity? More tips to make hosts love you. Radio interviews are tricky: How to be the perfect guest. She says “When you’re a guest on a radio show, take charge of your… Read More
Authors: Don’t write a book until you read this one
Judith Briles is an author’s best friend. She knows all the ways authors have blown a fortune over the years on so-called “book gurus” who know little, crappy printers, and horrible proofreaders. And then there are the wasted weeks, months and even years that authors spend just THINKING about writing a book. But those thoughts… Read More
8 revenue ideas for authors/experts (more tomorrow)
Authors, if books are the only products in your inventory, you’re missing out on selling to people who don’t like to read. Consultants and experts, the same goes for you, too. I know lots of people who don’t have time to read. But they love listening to audio books in the car, driving from one… Read More
Rewrite your boring bio: Free training tomorrow
Professional bios are one of the most difficult things for Publicity Hounds to write. Perhaps that’s why so many of them are so boring. Help is on the way! Nancy Juetten, “The Bio Doc,” will show you how to resuscitate a DOA bio during a free webinar tomorrow from 2 to 3 p.m. Eastern Time.… Read More
Ask webinar registrants: ‘What do you want to learn?’
When I listed 9 ways to use webinars for PR, to make money and save time, one of my tips was to host a free Q&A webinar for your customers, ezine subscribers, blog readers or anyone who needs help in your area of expertise. Andrew Darlow, a photographer and digital imaging consultant, did just that.… Read More
Dog Tweets—10 places you can’t afford to publish mediocre marketing copy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 places you can’t afford to publish mediocre marketing copy.Use actionable words at the beginning of your meta description, like “Read,” “Discover,” and “Learn,” and explain what’s in it for the reader if they… Read More
Ask anyone you’re interviewing this killer question
You don’t have to be a headhunter to ask probing questions that reveal somebody’s true grit, talent and tenacity. Here’s one from Lou Adler, a headhunter and author of the books Hire With Your Head and The Essential Guide for Hiring and Getting Hired: “What single project or task would you consider your most significant… Read More
Dog Tweets—10 ways to build authority as an online writer
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 ways to build authority as an online writer. [PR peeps: Share with your clients.] Don’t copycat other writers. But you can build influence by using writing techniques that influential writers use. When press releases… Read More