You’re reading this right now because the headline at the top did exactly what I wanted you to do, thanks to a free tool I discovered that helps me write punchier headlines. It’s the Emotional Marketing Value Headline Analyzer and it tells me, within seconds, how well my headline or email subject line appeals to your… Read More
Content Creation
Give me feedback on my new podcast, get a $15 coupon
A podcast has been on my to-do list for several years, and it’s finally time start it. But first, I need your feedback. It should take less than a minute to answer five questions on my short survey. After you do, we’ll email you a $15 coupon that can be used toward any of my… Read More
The 14 most powerful words in marketing and publicity
Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the 14 Most Powerful, Effective Words in Marketing. The list is courtesy of Jeanne Hopkins of HubSpot, and Jamie… Read More
7 reasons the media want your helpful, how-to tips lists
Need publicity but can’t think of any newsworthy stories about your business to offer to journalists? Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole? If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you… Read More
Dog Tweets–How to Make a Marketing Video
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to make a marketing video. A beginner’s guide.Ready to start creating videos? Here are 5 quick wins you can knock off your to-do list today. 5 Pinterest Analytics Tools to Improve… Read More
Children’s authors: How to sell hundreds of books by visiting schools
This guest post was written by Kevin Gerard, a fantasy adventure author whose books for young adults include the series Conor and the Crossworlds series and Diego’s Dragon. Follow him on Twitter. * * * By Kevin Gerard If you write children’s novels, school visits are an enjoyable… Read More
How tips lists can get you major stories in top-tier media
It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media. It’s called the tips list, or tip sheet. The headlines look similar to these: 9 Ways to Convince Your Kids to Take a Nap… Read More
Dog Tweets – How to Choose Keywords That Get Your Press Releases Noticed
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to choose keywords that get your press releases noticed. The success of your online press release distribution relies heavily on the keywords that you are choosing to target in your release.… Read More
Social Buzz Club promotes your blog and videos for free
It’s frustrating blogging regularly and seeing little traffic. That’s why Social Buzz Club (affiliate link), a membership site that’s a collaborative content sharing system, is such a great deal. It offers a free level of service, and two paid levels that give you more opportunity for people to promote your posts to more of their followers. I’ve… Read More
How to attach your iPad to a tripod, safely and securely, to shoot video
If you’re considering an iPad for shooting video for a publicity campaign, one of the most pressing questions is how to secure that valuable piece of equipment to the tripod. You do it with a Caddie Buddy, a plastic contraption that, one one end, wraps around the iPad and secures it on all four corners.… Read More