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Publicity Hound Archives

Content Creation

‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas

Avrom Honig writes: “My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. “Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food… Read More

Booklet author wants to attract licensees, publicity

Hugo Tschudin of River Vale, N.J. writes: “My booklet, Wake Up to Abundant Energy: 113 Ways to Make it Easy to ‘Rise and Shine,’ takes the struggle out of getting up in the morning. “I’d like to find licensees who could buy the booklets in bulk to give away to customers who request a catalog,… Read More

Grow your business, beat competitors with your own book

For sales people and business owners ONLY: Answer this question in 10 seconds or less. If you sell a product or service, what’s the one thing that sets you apart from your competitors? If your answer isn’t “a book,” you could be leaving money on the table. If you own a business/professional practice, or certainly if… Read More

Promote anything by creating quick videos with Animoto

If you want to create a video for an upcoming event as part of your publicity campaign, or for a product or service you’re launching, and you’re on a tight deadline, here’s a great alternative to a talking-head video where you have to look good. Animoto lets you produce TV-quality music videos using your own photos, or… Read More

Don’t let Twitter & Facebook steal you away from your blog

When I started Twittering a year ago, I noticed I was spending far more time there than at this blog, and I wondered if other bloggers were finding the same thing. So I asked the question on Twitter and Facebook. Indeed, many bloggers admitted to either abandoning their blogs, or posting far less frequently. That’s a huge… Read More

Publish an ezine? Submit it to BestEzines.com

Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More

PR, marketing, comms article writers: Submit to Cision ezine

If you have valuable advice to share on any aspect of  PR, marking and communications, submit your articles to the The Navigator, the email newsletter that Cision will relaunch in a few weeks. Cision makes media relations software and other tools, so any tips you can offer for the company’s target audience could bring you… Read More

Author needs ghostwriter for a book on brain health

Nancy Wurtzel of Thousand Oaks, California writes: “I have a client who is interested in writing a book on brain health, targeted to Baby Boomers. My idea is to take the book in an entirely different direction so it will stand out from the dozens of other books that have already been published on this… Read More

EzineArticles.com adds 17 new niche market categories

You can now choose from 17 new categories for niche markets where you can submit your how-to and advice articles at EzineArticles.com: Animation Career Advice Consulting Job Search Techniques Workplace Safety Radio Budgeting Content Management Systems Futures and Commodites Elder-Law Collectible Jewelry Adventure Travel City Guides and Information Golf Travel and Resorts Menopause/Hormone Replacement Therapy Publishing Technical Writing If you haven’t… Read More

How to write a guest post for Copyblogger.com

If you’re an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for Copyblogger, the wildly popular blog that teaches its massive following how to generate traffic, gain subscribers, attract links and sell something. I’ve been wanting… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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