Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets. One way for speakers to rebound is to tweak their topic for the college market. James Malinchak, “King of the College Speaking Circuit,” says… Read More
Content Creation
How engaging is your blog? 17 metrics to measure
Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups. If you have no way of measuring the success of a press release you’ve posted online, then why are you posting it? The same with your blog. My friend Don Crowther, an Internet marketing expert… Read More
Job-hunters, publicity-seekers: Wake up your boring bios
Boring bios are more potent than sleeping pills. Yet you read them all the time in people’s online press rooms, in their books, and even on the mini-profiles they write on their Twitter and Facebook pages. Sometimes job-hunters include a useless paragraph of incredibly dull information on their resumes. Publicity expert Nancy Juetten hates boring bios,… Read More
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy’s 8 top tips for proofreading. His company, eReleases, writes and distributes press releases for people who don’t want to do it… Read More
Why I don’t worry about people giving away ebooks I sell
Twice this week, people who want to create ebooks but are afraid that the content will be plagiarized, or that their customers will give the ebooks to their friends, asked me how I prevent that from happening to my own ebooks. I don’t worry about it. Period. With one slight exception. When you turn a document into a PDF, the security… Read More
Action Sports Hub needs articles
Action Sports Hub is looking for action sports enthusiasts who can write articles. You can work you own hours from your home and at your own pace. Email samples. Write to them at Action Sports Hub Inc., 7071 Warner Ave., Suite F-416 Huntington Beach, CA 92647. If you’ve never written an article, see “How to Write How-to Articles.”
Graphic artist needs ideas for promoting book video business
Jenni Bowring-McDonough of St. Paul, MN, writes: “My husband, Tim McDonough, is a graphic artist who is now producing book trailers at Standard Book Videos. “Because I work in publishing, I introduced him to our president who hired Tim to design several trailers (book videos) for us. That’s… Read More
Shotgun Sports needs articles on trap, skeet, hunting
Shotgun Sports magazine is looking for articles on trap, skeet, hunting, sports clays and 5-stand. Hunting articles can include the following topics: upland birds, large game, small game, waterfowl and turkeys. Readers consider these to be the toughest targets: deer, grouse, waterfowl, quail, turkeys, chukar, pheasants and elk (not often taken with a shotgun, but it can be… Read More
9 easy places to find content for your blog
If you’re blogging, or you want to start a blog but you’re afraid you won’t have enough content, forget the binoculars! You don’t have to look far to find it. It’s all around you. The trick is to be aware of it, learn how to recycle it, and be willing to tweak it, edit it, and repurpose… Read More