Two days ago, I shared 11 book publishing tips I learned from book shepherd Judith Briles, book distribution expert Amy Collins and social media expert Georgia McCabe, who presented with me on the recent Publishing at Sea cruise to the western Caribbean. Today, I’m sharing 11 things I taught during my own presentations.… Read More
Content Creation
11 gems I learned on the Publishing at Sea cruise on how to get a book published
One of the major benefits of presenting at conferences is that I usually return home with a to-do list a mile long, based on what I learned from the other presenters and even from audience members. That’s exactly what’s happened on the six-day Publishing at Sea cruise I hosted with Judith Briles, Amy Collins and… Read More
Dog Tweets of the Week–Exceptional Customer Engagement: Audience, Purpose and Quality
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Exceptional Customer Engagement: Audience, Purpose and QualityThoughtful engagement is the way to consumers’ hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. According to a Curata study, 87… Read More
Dog Tweets of the Week–How to Convert a Hangout on Air to a Podcast
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to Convert a Hangout on Air to a PodcastIt is surprising to discover just how easy it is to convert Google Hangouts into an iTunes podcast. It’s so easy and the… Read More
Dog Tweets of the Week – 13 smart reasons to use captions on your YouTube videos
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 13 smart reasons to use captions on your YouTube videosI started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where… Read More
How to publish an ebook on Amazon: Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon. Here is the good news: Amazon makes this relatively easy to do. Here is the bad news: It… Read More
13 smart reasons to use captions on YouTube videos
I started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where Google can find keywords. That’s Reason Number 1 and it’s reason enough for me. (The screenshot above is my “Welcome to My Website” video.) Reason Number 2: It helps people who are… Read More
How to get Camtasia 8.0 for free and make easy videos
One of the easiest ways to create videos fast, without having to look good in front of the camera, write a script and memorize your lines, is to shoot a video of what you see on your computer monitor. You use screen-capture software and a headset with a mic to do things like take people… Read More
Think you know hashtags? Take this quiz (it’s tricky)
Let’s see how much you know about how to use the hashtag, the symbol # and one of the most powerful publicity tools that help you promote. True or false? 1. Hashtags, managed by Twitter, help you find news, topics and conversations you care about. 2. You can use only numerals and letters within your… Read More
Using hashtags? 7 ways to avoid looking like a dweeb
It’s one of the most powerful tools in search. It’s the hashtag, #, above the numeral 3 on your keyboard, an easy way to help people find your valuable content. A few days ago, I had a frustrating experience with AT&T’s customer service and wanted to share it with the world in a tweet, hoping… Read More