If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick. Read more
Content Creation
How FAQs Pages Promote Events, Books, Products, Services
A Frequently Asked Questions page at your website can help people decide whether to do business with you. It saves you and them time. Here ways to make your FAQ page a powerful customer service and promotion tool. Read more
Frequently Asked Questions About Selling Books to Libraries
Here are frequently asked questions about selling books to libraries through the special promotion available via Amy Collins and New Shelves. Deadline for ordering is midnight Wednesday night, March 21, 2018. Read more
Authors: Swallow Your Pride and Work Book Signing Events
“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” —Stephen King By D.S. Edwards Guest Blogger When most people think of a book signing, they picture John Grisham sitting at a table in Barnes & Noble with a line of people waiting, literary… Read More
30 Publishing, Publicity, Marketing Tips for Authors July 11
Whether you’re new to book publishing or you’re launching your fifth book, don’t miss today’s free training that I’m co-hosting with five other book publishing experts at 6 Eastern. I’ll be joined by book shepherd Judith Briles, book distribution expert Amy Collins, “geek gal” and virtual assistant Kelly Johnson, book designer Rebecca Finkel, and best-selling… Read More
Give Away Books to Attract Bulk Orders, But Have a Plan
When I speak at author conferences, I usually end up with an armload of books I know I won’t read but will donate to Goodwill. Authors foist them on me, even after I decline politely, tell them I have little time to read and that if I did read, it would be a magazine or… Read More
How to Leverage Your Ebook for Paid Speaking Gigs
By Jared Carrizales In the early days of learning to promote myself, I read a pretty powerful article that explained why I should write an ebook to build my contact list and send everyone my email newsletter. That was almost a decade ago, so it’s not necessarily ground-breaking advice now. Back then it was more of… Read More
21 Ways to Use a Free, Easy Tool for Screen-capture Video
Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training. The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More
How to Get Raving Testimonials for Your Online Course Before You Launch It
If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More
#PublishingatSea Day 3: Our First Port Day in Colorful Haiti
#Publishingat Sea Day 3 takes us to Haiti, where I buy colorful batik crafts made by the island women. It’s the Read more