89 Press Release Tips

Press Release Tip 62 How to use video in press releases Adding video to your press releases is one more way to make your releases come alive and let readers see and hear you. Recording it has never been easier. Use your smartphone or iPad, upload it directly to your YouTube account and use the… Read More

Press Release Tip 63 How to create the social media press release Now that you have all these new ideas for your press releases, how do you incorporate them into a press release neatly, so people can find exactly what they’re looking for? How can you use one release to please journalists and consumers? How… Read More

Press Release Tip 64 Why keywords are important You’re starting Module 10 this week and you’ll learn how to optimize your press releases for the search engines to make it easy for people to find them. You’ll also see some examples of press releases that were optimized. Here’s why search engine optimization is so important.… Read More

Press Release Tip 65 Write for humans, not for the search engines Keyword density refers to the percentage of keywords contained within your press release. In the old days of search engine optimization, we fretted over the rule that said we should shoot for a keyword ratio of 2 to 8 percent within our release.… Read More

Press Release Tip 66 Best tools for keyword research Determining exactly which keywords people use to find you, and which keywords to use in your press release, can be tricky. When I first created this course, I suggested a variety of keyword research tools which proved too complicated for beginners. In this updated version, I’m… Read More

Press Release Tip 67 Don’t stuff keywords Amateur press release writers often try to trick the search engines by stuffing keywords. They do this one of three ways: Stuffing a keyword phrase into the headline even though it sounds like it doesn’t belong there. Repeating a keyword or keyword phrase over and over again. This… Read More

Press Release Tip 68 Use multimedia that include keywords in titles Boost your SEO by including audio, video, photos or images that have keywords in their titles. It gives your press release a little extra Google juice. For example, if were including my head shot within a press release, the title of the JPG would… Read More

Press Release Tip 69 Use hashtags and Twitter handles Tweet4Toys is a campaign sponsored by Social Media Tulsa to benefit The Salvation Army in Tulsa by collecting toys for Tulsa’s forgotten angels. This type of campaign is perfect for sharing on social media. Cheryl Lawson had great success when she used the headline “#Tweet4Toys Taps… Read More

Press Release Tip 70 Your Press Release SEO checklist Before you hit “send,” here’s a quick checklist of how to optimize your press releases for the search engines. Choose only one or two keyword phrases people use to find information about the product, service, cause or issue you’re writing about.  Choose a specific keyword phrase… Read More

Press Release Tip 71 Use a minimum of links Links take people where you want them to go. You can link to things like: Your bio Product pages at your website Free articles or blog posts A report from which you’re quoting Any other website that includes information that’s too long or in-depth to include… Read More