89 Press Release Tips

Press Release Tip 52 Tell a dramatic story The art of storytelling is perfect for press releases about fiction or nonfiction. That’s what I did when I wrote the press release for my client, Cheryl Obermiller, author of “Fraud Points! – the Small Business Owner’s Guide to Outwitting Embezzlers, Thieves, and Scallywags.” I could have… Read More

Press Release Tip 53 Tie your topic to a celebrity Any time you can tie your product, service, cause or issue to a celebrity, you increase your chances for publicity and for people to find you on the Internet. This is especially true with books. Author Laura K. Bryant wrote a press release about her… Read More

Press Release Tip 54 Use blurbs within the release Before publishing your book, you should have collected several reviews and “blurbs.” These are short testimonials, ideally from famous people in your niche, about why they enjoyed the book. You can use these blurbs, as well as short excerpts from your book reviews, within your press… Read More

Press Release Tip 55 How an author promotes a website A.  Michael Bloom of Boston, an elder care expert, offers help for caregivers. He hired Nancy Juetten to write a press release for him and used Dan Janal’s Guaranteed Press Releases distribution service. Dan suggested Michael optimize the release for “Boston elder care expert.” That’s… Read More

Press Release Tip 56 How to promote a book’s second edition When you publish a second edition, you can make as big a publicity splash as you did the first time.  This release is about the Second Edition of Dr. Jerald Altman’s child safety book Don’t Stick Sticks Up Your Nose! Don’t Stuff Stuff in… Read More

Press Release Tip 57 Why photos and graphics are important You’re starting Module 9 and learning how to use photos and graphics, and how to incorporate audio and video into your press releases. Let’s start with photos and graphics. If you think that only the words you write are important, today’s lesson is for you.… Read More

Press Release Tip 58 Your photo and infographics options Photos: If you’re posting a press release online, or you’re sending it to the media, you have a variety of options on how to make photos or graphics available. (A graphic can include your company logo, a bar chart, pie chart, map, table, etc.) If sending… Read More

Press Release Tip 59 Give trade magazines generic photos Craig Saunders, the editor of Optical Prism, Canada’s magazine for eye care professionals, says photos are a constant source of irritation for him. He advises Publicity Hounds who want coverage in the trades to send editors a CD or thumb drive every so often with more… Read More

Press Release Tip 60 How to write photo captions Write your own captions for photos you send to the media and share on social media. This will increase the chances of an accurate caption. And you’ll be making the media’s job easy. Here are some quick guidelines for writing captions: Identify people in the photo… Read More

Press Release Tip 61 How to use an audio file Record a short audio clip using a smart phone or your computer, upload the file to the cloud or to your website, and link to it from the release. I use Amazon S3 to store Word documents, PDFs, photos, audio and video. Another option is… Read More