Press Release Tip 12 Include a call to action in your press releases The fifth part of a press release, which I’ve highlighted in blue, is the call to action which you can see here, within the body copy. I’ve devoted an entire lesson to this topic because it’s so important. This is where you lead… Read More
89 Press Release Tips
Press Release Tip 13
Press Release Tip 13 Write a boilerplate paragraph in longer press releases The sixth part of a press release is the boilerplate but only in longer releases.. It’s a paragraph of information at the end, similar to an “About Us” paragraph at your website. It summarizes quickly what your company does. Not all press release… Read More
Press Release Tip 14
Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here.… Read More
Press Release Tip 15
Press Release Tip 15 Explain why someone won an award This is the first lesson in Module 3 which shows you how to write press releases for routine news events like awards and promotions. In many cases, journalists will pluck out only three or four sentences from these releases for newspapers or magazines. But you… Read More
Press Release Tip 16
Press Release Tip 16 How to write about multiple employee awards Many companies write press releases about employee recognition ceremonies. But the problem is, if there are a lot of employees, the press release ends up looking like a big blob of gray. There are so many names and titles with all those commas and… Read More
Press Release Tip 17
Press Release Tip 17 Publicize contracts you’ve won or awarded If you’ve awarded a contract to a vendor, or if you’ve won a contract, it’s time to write a press release. Be sure to state the benefits of the contract. I like the way this press release from Mercy General Hospital in Baltimore, Md., focuses… Read More
Press Release Tip 18
Press Release Tip 18 Announce a grand opening A business grand opening can be a ho-hum news event, worth no more than just a few sentences. Or, you can seize the opportunity and weave different angles about the business into the press release. That’s what CKO Kickboxing in Augusta, N.J., did. Their press release under… Read More
Press Release Tip 19
Press Release Tip 19 Publicize a meeting Many press releases written to promote routine meetings have too much information or too little. Most of them seem to be written for the group holding the meeting, not for the people who could attend. Yet meeting announcements are one of the most frequently publicized news events. I wrote… Read More
Press Release Tip 20
Press Release Tip 20 Create a calendar listing The press release on how to publicize a meeting, which I showed you in Press Release Tip #19, can also be turned into a routine calendar listing. I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are… Read More
Press Release Tip 21
Press Release Tip 21 Use a press release as a ‘Help Wanted’ notice If you don’t have employees and you don’t intend to ever hire them, skip this lesson and scroll down to “Opportunity 21 at the bnottom.” If you do, read on. There’s no reason to rely only on expensive classified ads when you’re… Read More