Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Eight Reasons to Hire a Journalist in Your Marketing DepartmentHere are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.… Read More
How much is an email address from Facebook really worth?
Here’s a startling statistic that will force you to really think about how much money you’re probably leaving on the table on Facebook. Studies show that the average Facebook “Like” is worth about $10 a year. Some of those people will buy from you when they see you promoting things, but most won’t. If that… Read More
One Facebook Opt-in = $120 a Year
Issue #777 Dec. 10, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue One Facebook Opt-in = $120 a Year How Reporters Want Your Pitches Your Message vs. Your Hook Hound Video of the Week This Week in the Hound House: I was looking for crochet patterns so my sister… Read More
6 Common Problems with Opt-in Boxes on Facebook
Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad. Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like… Read More
Collect Emails on Facebook
Issue #776 Dec. 7, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Collect Emails on Facebook How a Podcast Can Waste Time Pitching Tips from ABC, NBC, CBS Hound Video of the Week This Week in the Hound House: It’s f-f-f-f-f-freezing here in the Upper Midwest. And I’ve yet… Read More
Dog Tweets of the Week – 13 smart reasons to use captions on your YouTube videos
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 13 smart reasons to use captions on your YouTube videosI started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where… Read More
How to Pull More Leads on Twitter
Issue #775 Dec. 3, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Pull More Leads on Twitter The Best Geek Stache Pitch HealthCare.gov Stories Hound Video of the Week This Week in the Hound House: Looking for a practical Christmas gift for the four-legged hound on your… Read More
Amazon Booby Trap for Authors
Issue #774 Nov. 30, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Amazon Booby Trap for Authors Use Captions on YouTube Videos Bad LinkedIn Profile Photos Hound Video of the Week This Weekend in the Hound House: Can you believe it’s only three and a half weeks until Christmas?… Read More
Dog Tweets of the Week–101 Tips for Using Instagram for Business
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 101 Tips for Using Instagram for BusinessInstagram is a relatively new mobile app. The company created a website and appears to be growing. Businesses are finding success building followings on Instagram and… Read More
13 smart reasons to use captions on YouTube videos
I started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where Google can find keywords. That’s Reason Number 1 and it’s reason enough for me. (The screenshot above is my “Welcome to My Website” video.) Reason Number 2: It helps people who are… Read More