Broadcasters who are looking for TV show guests, and journalists on the hunt for experts to interview, love sitting across from potential sources and listening to them pitch. They can see the twinkle in your eye. They can hear the enthusiasm in your voice. They can interpret your body language. And they can tell by… Read More
Use Pinterest as a Blog Magnet
The Publicity Hound’s Tips of the Week Issue #632 July 24, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Use Pinterest as a Blog Magnet 2. Bloggers: Your PR Ambassadors 3. Get on America’s Top TV Shows 4. Hound Joke of the Week This Week… Read More
Pitch the local angle to national stories: 9 examples
When news breaks internationally, nationally or regionally, and you tie into the story in some way, pitch “the local angle” to local bloggers, local weekly and daily newspapers, local TV newsrooms, even local radio. If you’re in one of the 22 states served by Patch.com, the uber-local website, or if you live in the District… Read More
Opportunity for Experts
The Publicity Hound’s Tips of the Week Issue #631 July 21, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Opportunity for Experts 2. Follow My Tips on Pinterest 3. New Posts at My Blog 4. Hound Joke of the Week This Week in the Hound… Read More
Dog Tweets—Follow my 50 Tips for Free Publicity board on Pinterest
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Follow my 50 Tips for Free Publicity board on Pinterest. http://ow.ly/clFnS Amazon Authors: Lots of hidden opportunities on this site to really make a splash. Here’s how: http://ow.ly/cl2rr Designate your own day, week or… Read More
Why press release follow-up calls irk journalists
Imagine this. You’re a journalist working in a newsroom. Ten times a day, people call and ask, “I sent a press release last week but it hasn’t shown up in the paper yet. Can you confirm you received it?” You drop what you’re doing, call up your email from the last seven days and meticulously… Read More
Bloggers ignoring you? Connect on social media sites
Trying to get in front of influential bloggers and catching their attention isn’t always easy. This includes journalists who blog. Let’s say you want to pitch a story about your company to an A-list blogger in your industry. Your emails go unanswered. Have you tried connecting on the social media sites? I follow a lot… Read More
Amazon’s Secret Publicity Sauce
The Publicity Hound’s Tips of the Week Issue #630 July 17, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Amazon’s Secret Publicity Sauce 2. Publicity Tips on Pinterest 3. For Artists & Crafters 4. Hound Joke of the Week This Week in the Hound House:… Read More
The media want drought stories NOW–so pitch!
The folks at Fireworks Popcorn in Port Washington, WI, my favorite place for a quick mid-afternoon snack, say the drought is so bad, that they’re worried about popcorn prices. A farmer in Indiana told the owner that if his fields don’t get signficant rain by next week, he’ll start plowing them under. Small businesses, even… Read More
How to create your own holiday for national publicity
This is the first in a special series of 50 blog posts on the topic of how to generate free publicity. I’ll be pinning each of the 50 tips you see here to my Pinterest board, and I encourage you to follow my 50 Tips for Free Publicity board there. Tweet this link, share it… Read More