Here’s a clever way to draw people’s attention to a tweet, particularly if they’re on a platform like Tweetdeck or Hootsuite, importing several streams, and seeing dozens of tweets on their screen. Create a very short list and give each item its own line, like this tweet from @jarredbkeller which immediately caught my attention because of… Read More
The Death of Captain Underpants
Issue #784 Jan. 11, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue The Death of Captain Underpants Reach Conde Nast Editors Publicity for Tech Start-ups Hound Photos of the Week This Week in the Hound House: Bogie, my German Short-haired Pointer, is one the mend for about 10 days.… Read More
Dog Tweets of the Week–How to Convert a Hangout on Air to a Podcast
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to Convert a Hangout on Air to a PodcastIt is surprising to discover just how easy it is to convert Google Hangouts into an iTunes podcast. It’s so easy and the… Read More
NPR Wants These 2 Things
Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue NPR Wants These 2 Things Pitch Cold Weather How-to’s 15 Ways to Polish Your Copy Hound Video of the Week This Weekend in the Hound House: A few frozen water pipes, a dog that’s going stir-crazy because… Read More
Tie a Pitch to “Duck Dynasty”
Issue #782 Jan. 4, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Tie a Pitch to “Duck Dynasty” Convert a Hangout to a Podcast Use Pinterest in Your Media Kit Hound Video of the Week This Weekend in the Hound House: This is the only time I can remember… Read More
Number 1 Excuse for Lousy PR
Issue #781 Dec. 31, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Number 1 Excuse for Lousy PR 50 Tips for Free Publicity Write a Book in 2014 Hound Video of the Week This Week in the Hound House: I “unplugged” from technology for several days when I was… Read More
My Gift to You: Best of 2013
Issue #780 Dec. 21, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue My Gift to You: Best of 2013 30-Day Blog Challenge Save the Date Hound Video of the Week This Weekend in the Hound House: My favorite ways to spend Christmas with my family: Play chess, Pictionary and… Read More
The Best of The Publicity Hound’s Tips of the Week of 2013: Yours to regift
If you want to ramp up your PR campaign, generate more publicity and really build the buzz on social media, here’s the gift that keeps on giving. It’s “The Best of the Publicity Hound’s Tips of the Week of 2013,” a compilation of 34 of the very best tips from my popular ezine. The ebook… Read More
Ramp Up Your Pitching Now
Issue #779 Dec. 17, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Ramp Up Your Pitching Now End-of-year Publicity Tasks What Publicity Superstars Do Hound Heart-warmer of the Week This Week in the Hound House: This is the perfect time of year to reconnect with old friends. A good… Read More
Why an Opt-in Box is a Mistake
Issue #778 Dec. 14, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Why an Opt-in Box is a Mistake Understanding Klout and Kred Publicity Summit Opens Hound Video of the Week This Week in the Hound House: I drove all over town this week, buying baby hats, little kids’… Read More