Here’s a clever example of content creation, courtesy of the folks at Prezly.com, a communications platform that helps companies communicate with the media, influencers and their communities. It’s a series of 9 PR posters for your office walls, in a printable format. You can see the titles of the nine posters on the screenshot… Read More
The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you’re launching. Your first temptation is to write a press release. But you know press releases are often ineffective for getting a major story. Customized pitches to specific journalists and… Read More
33 Killer Facebook Tips
Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 33 Killer Facebook Tips Indie Book Reviewers New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I’m still smiling from the fun visit to my dentist this week. When the… Read More
11 things authors must know about book publicity to create a best-seller
Two days ago, I shared 11 book publishing tips I learned from book shepherd Judith Briles, book distribution expert Amy Collins and social media expert Georgia McCabe, who presented with me on the recent Publishing at Sea cruise to the western Caribbean. Today, I’m sharing 11 things I taught during my own presentations.… Read More
How to Fix a Lousy Pitch
Issue #788 Jan. 28, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Fix a Lousy Pitch Don’t Say You’re “Self Published” Where to See The Publicity Hound Hound Video of the Week This Week in the Hound House: It’s -13 degrees here in Wisconsin. The birds are… Read More
Why Most Books Fail
Issue #787 Jan. 25, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Why Most Books Fail Animated GIFs on Pinterest Get Booked on Big TV Shows Hound Video of the Week This Weekend in the Hound House: Playing catch-up this weekend after being away for six days on the… Read More
11 gems I learned on the Publishing at Sea cruise on how to get a book published
One of the major benefits of presenting at conferences is that I usually return home with a to-do list a mile long, based on what I learned from the other presenters and even from audience members. That’s exactly what’s happened on the six-day Publishing at Sea cruise I hosted with Judith Briles, Amy Collins and… Read More
Dog Tweets of the Week–Exceptional Customer Engagement: Audience, Purpose and Quality
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Exceptional Customer Engagement: Audience, Purpose and QualityThoughtful engagement is the way to consumers’ hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. According to a Curata study, 87… Read More
40 Creative Social Media Ideas
Issue #786 Jan. 18, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 40 Creative Social Media Ideas Stand Out on Twitter Promote Your Books for Free Hound Video of the Week This Weekend in the Hound House: I leave today for my “Create a Best-seller at Sea” cruise to… Read More
Use Niche Blogger Directories
Issue #785 Jan. 14, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Use Niche Blogger Directories Google+ Cheat Sheet Meet Me in April Hound Video of the Week This Week in the Hound House: Bogie’s bandage is off her back right paw and it’s healing nicely. But the Elizabethan… Read More