Issue #795 Feb. 22, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Use Other People’s Money These 3 Phrases Grab Readers Speakers: 5 Easy Ways to Get Gigs Hound Video of the Week This Weekend in the Hound House: I don’t know how this happened, but seven… Read More
Get an “In” with Local TV
Issue #794 Feb. 18, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Get an “In” with Local TV Your Copywriting Problems Solved Help This Hound Hound Video of the Week This Week in the Hound House: The only thing getting me through this winter is my new “woman sized”… Read More
Publicist needs publicity ideas for music school grand opening
Publicity Hound Bridget Weston, a PR professional, asks: A new music school is opening for youths ages 7-12 and adults 35-40. It will focus on private and group lessons for guitar, bass, drums, voice and keyboards. Teaching rock and pop music is their forte. But they also teach jazz, classical, metal, country and electronic… Read More
Stop Using This Word
Issue #793 Feb. 15, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Stop Using This Word LinkedIn’s Nasty Slap Get Paid to Speak Hound Video of the Week This Weekend in the Hound House: This is the only February I can remember when Wisconsin folks are grateful for not… Read More
Use my 5 sample fill-in-the-blanks pitches when you ask for a product or book review
How long does it take you to write an email pitch to an editor or blogger? It could take longer than an hour or two by the time you write, rewrite, edit, tweak, refine, tighten, polish and proofread your pitch. But you don’t have that kind of time, do you? That’s why I’ve written five… Read More
Don’t Blow Your Chance for a Good Review
Issue #792 Feb. 11, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Don’t Blow Your Chance for a Good Review Help Me Choose a New Slogan Use My Best Tips Hound Video of the Week This Week in the Hound House: It’s back to the doctor today. The natural… Read More
Why you should welcome bad reviews for your books and products
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy. But how many of those people do you think hear their B.S. detector going off when all the reviews on the company’s website are 5-star, and there’s not a lousy review in the… Read More
Reviews Sell Products
Issue #791 Feb. 8, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Reviews Sell Products Drive More Traffic to Your Blog New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I’m laying low this weekend, following through on many of the tips… Read More
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one. When to Use a Press Release When to Deliver a Pitch Use both You aren’t limited to using either a press release or a pitch. You can—and should—use them in tandem. … Read More
A Press Release vs. a Pitch
Issue #790 Feb. 4, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue A Press Release vs. a Pitch 109 Ways to be Irresistible Join Me on a Google Hangout Hound Video of the Week This Week in the Hound House: I’ve been battling a persistent cough for more than… Read More