When LinkedIn expert Wayne Breitbarth demonstrates today, during a webinar I’m hosting, how to use several really powerful LinkedIn tools to connect with journalists and broadcasters on LinkedIn, he’s going to show you how he quickly contacts radio talk show hosts who might want to book him as a guest. This cool little technique has… Read More
How LinkedIn’s Alumni tool unlocks a company’s doors
You’re trying to get into a company that needs your products or services. But you don’t know anyone who works there, and you don’t want to be a pest by making a cold call. What to do? Wayne Breitbarth, author of the Number One best-selling book on LinkedIn, says you have several options. You can… Read More
Free Infographics Tool
The Publicity Hound’s Tips of the Week Issue #642 Aug. 28, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Free Infographics Tool 2. How I Created My Pinterest Tips 3. Another LinkedIn Tip 4. Hound Video of the Week This Week in the Hound House:… Read More
Need national publicity? Master the art of storytelling
Speakers know that if they can tell an emotional story from the platform, they’ve got the audience in their hands. Authors have perfected the art of storytelling, too, to sell millions of books. And Publicity Hounds who can tell a compelling story can generate mountains of national publicity. Publicist Michelle Tennant Nicholson, Chief Creative Officer… Read More
LinkedIn’s Money-back Guarantee
The Publicity Hound’s Tips of the Week Issue #641 Aug. 25, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. LinkedIn’s Money-back Guarantee 2. Free Social Media Call Monday 3. New Posts at My Blog 4. Hound Infographic of the Week This Week in the Hound… Read More
Let your local media know about major publicity hits
Publicity Hounds usually want to know how to graduate from local publicity to national publicity. But sometimes, if you generate national publicity right out of the gate and you’re fairly new to self-promotion and DIY PR, you might not be able to figure out how to turn that big hit into local media coverage. Easy.… Read More
Dog Tweets — 4 LinkedIn power tools most are using incorrectly
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 7 tips on the care & feeding of the media the day of your special event. http://ow.ly/d6xfG Twitter tips for newbies. http://ow.ly/d6oNk Best Tools To Measure And Improve Your Social Influence… And Klout. http://ow.ly/d7lVR … Read More
New LinkedIn Tools Few Use
The Publicity Hound’s Tips of the Week Issue #640 Aug. 21, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. New LinkedIn Tools Few Use 2. From Bankruptcy to $1.5 Million 3. Help This Hound 4. Hound Video of the Week This Week in the Hound… Read More
Author needs help promoting writing/yoga retreat
This week’s Help This Hound question is from Laura Davis of Santa Cruz, CA: “I’m a seven-time HarperCollins author who now teaches writing in my home area of Santa Cruz, CA. And increasingly in retreat settings. “This past June, I created my first international trip: a two-week writing retreat, featuring daily yoga and adventures in… Read More
7 tips for the care and feeding of media at your event
This is the 17th of 50 Tips for Free Publicity which I’ve pinned on Pinterest. You can follow me there, and repin this by clicking on the red “Pin It” button above. * * * Regardless of how hard you’ve worked on publicity for your special event, don’t even THINK… Read More