If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back. Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group’s flyer. Include a sentence letting people know they can sign up for your free… Read More
21 spin-off products that tie into your book
Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world. Your book should be a calling card that brings people into your funnel and… Read More
Look for Journalists on LinkedIn
The Publicity Hound’s Tips of the Week Issue #649 Sept. 18, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Look for Journalists on LinkedIn 2. Amazon’s Top Customer Reviewers 3. Two Deadlines Approaching 4. Hound Video of the Week This Weekend in the Hound House:… Read More
Sell Your Blog for the Kindle
The Publicity Hound’s Tips of the Week Issue #648 Sept. 15, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Sell Your Blog for the Kindle 2. How to Pitch a TV Segment 3. New Posts at My Blog 4. Hound Video of the Week This… Read More
What rich authors know that poor authors don’t
I’ve seen this happen repeatedly and it breaks my heart every time. An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her book. If the book fails, she fails. And she has nothing to show for it. That’s how poor… Read More
Your Book Cover on TV Screens
The Publicity Hound’s Tips of the Week Issue #647 Sept. 11, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Book Cover on TV Screens 2. Ask for a “Fact Check” 3. Promote Your Press Releases 4. Hound Video of the Week This Week in… Read More
Dog Tweets—21 tips for pulling off a spectacular live event
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 21 tips for pulling off a spectacular live event. http://ow.ly/dHgpm Need to hire a marketer? Consider hiring a journalist. http://ow.ly/dGxll 5 things to help you achieve the lion’s share of press coverage. http://ow.ly/dGtGg How… Read More
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Any author who has been booked as a guest on a… Read More
Climb the TV publicity ladder, one rung at a time
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Author and life coach Clint Arthur has done an… Read More
Ask journalists to ‘fact check’ stories about you
This is the 21st in a series of “50 Tips for Free Publicity” on Pinterest. If you like it, repin it by clicking on the “Pin It” button above. And share it with your friends and followers on the other social media sites. * * * Journalists don’t want you to… Read More