Most people know Mari Smith as the Queen of Facebook. Fast Company magazine calls her “The Pied Piper of Social Media.” But her depth of knowledge goes far beyond just those topics. She’s a top-notch business woman who knows that the biggest problem business owners face isn’t their competitors breathing down their necks. It’s time.… Read More
Copycat TV news story: Buy a diamond, get a gun
It pays to be a copycat, especially if you’re after free publicity. When jewelry store owner Harold van Beek, near Cedar Rapids, Iowa, heard that a jeweler in Georgia had gotten publicity for offering a hunting rifle to every customer who bought diamond jewelry, he copied the marketing tactic and found himself on the local news.… Read More
How to Use Instagram for PR
The Publicity Hound’s Tips of the Week Issue #656 Oct. 16, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Use Instagram for PR 2. Let Freelancers Pitch for You 3. Use Social Media to Grow 4. Hound Joke of the Week Where to… Read More
Grab 2013 Editorial Calendars
The Publicity Hound’s Tips of the Week Issue #655 Oct. 9, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grab 2013 Editorial Calendars 2. 3 Stale Social Media Tactics 3. Must-Have for Your Press Kit 4. Hound Joke of the Week ====================================== 1. Grab 2013… Read More
How to exploit the power of Instagram for PR
This guest post was written by Carlo Pandian, a freelance writer and social media enthusiast who works for Media Recruitment in the U.K. where he blogs on social media, public relations and media jobs. He is also a student in the Social Network Analysis online course at the University of Michigan. * * … Read More
Dog Tweets—6 tips for a more powerful LinkedIn summary
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 tips for a more powerful LinkedIn summary. [I strengthened mine after reading this.] http://ow.ly/eiIDi 14 techniques to get quoted in the press. http://ow.ly/ejucZ 5 ways to leverage breaking news in a press release.… Read More
Magazines releasing their 2013 editorial calendars
Smart PR people and self-promoters know October is the month when magazines start releasing their editorial calendars for the following year. Editorial calendars help advertisers know which topics will be featured in which editions. They also give Publicity Hounds a leg up on the competition because you can see instantly where your story might be… Read More
Want publicity in magazines? Research, then pitch
You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More
Why Pitching Quickly is a Waste
The Publicity Hound’s Tips of the Week Issue #652 Oct. 6, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Why Pitching Quickly is a Waste 2. 10 Worst Ways to Sell Books 3. New Posts at My Blog 4. Hound Joke of the Week This… Read More
Dog Tweets–5 clever PR pitches that caught reporters’ attention
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 clever PR pitches that caught reporters’ attention. http://ow.ly/e6j1x 4 Pitches That Any Respectable Blogger Will Always Ignore http://ow.ly/ea9Gt Inside the PR campaigns of organizations that won Ragan’s 2012 PR Awards. http://ow.ly/eafTl Police in… Read More