Joan Stewart

Press Release Tip 21 Use a press release as a ‘Help Wanted’ notice If you don’t have employees and you don’t intend to ever hire them, skip this lesson and scroll down to “Opportunity 21 at the bnottom.” If you do, read on. There’s no reason to rely only on expensive classified ads when you’re… Read More

Press Release Tip 22 Use Your Press Release To Tell a story This is the first lesson in Module 4 about how to write press releases readers love. Today’s tip is devoted to story-telling. Some of the most talented press release writers have learned how to use their releases to tell a story. In fact, their… Read More

Press Release Tip 23 Write a “Top 10” list One way to almost guarantee that you’ll get publicity for your product, service, cause or issue is to create a “Top 10” list that doubles as a press release. It can be the “Top 10 Best” or the “Top 10 Worst” or “The Top 10 Most… Read More

Press Release Tip 24 Give free advice Anyone—a company, nonprofit, government agency, butcher, baker or candlestick maker—can write a press release offering free advice on how to solve a problem that ties into their product, service, cause or issue. Here are two big benefits, particularly if you optimize the press release for the search engines:… Read More

Press Release Tip 25 Explain how to use your product Now that we’re writing press releases for consumers, and not only journalists, how about writing a release that explains how consumers use your product? Dawn Swidorski of Time for Two, which develops romantic games for couples to help keep the spark alive in their relationships,… Read More

Press Release Tip 26 Take a survey Taking a survey, then writing about the results, is a fabulous way to generate publicity and attention for your product, service, cause or issue. Publicist Judy Kalvin, a former member of The Publicity Hound Mentor Program, wrote the release below for her client, Dragon Rouge, a brand design… Read More

Press Release Tip 27 Highlight the local angle to a national story When a national or international story breaks, and you’re the local angle, write a press release. Take Hurricane Katrina, for example. Three weeks after the hurricane hit, Steve Roberts, the owner of a Canadian rug-cleaning company, traveled to New Orleans to restore hundreds… Read More

Press Release Tip 28 Prompt the media to call you If you want a reporter to call you for an interview, sometimes all it takes is sending a press release. And it doesn’t have to be long. You want to tell them enough about your business to intrigue them so they call. That’s what Marie… Read More