If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field. When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because… Read More
Share Tips for Sandy’s Victims
The Publicity Hound’s Tips of the Week Issue #660 Oct. 30, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Share Tips for Sandy’s Victims 2. Artists Brag on Facebook 3. Meet Me in Des Moines Nov. 15 4. Hound Video of the Week This Week… Read More
Tie a No-News Event to a Charity
The Publicity Hound’s Tips of the Week Issue #659 Oct. 27, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tie a No-News Event to a Charity 2. Invite Bragging on Facebook 3. New Posts at My Blog 4. Hound Video of the Week This Weekend… Read More
5 simple ways to promote your Facebook page
Here’s a sneak peek at five tips I’ll be sharing on Thursday when I host the webinar, “35 Ways to Promote Your Facebook Page.” UPDATE on Oct. 30, 2012: : This webinar has been rescheduled for Thursday, Nov. 8, because of the hurricane that has shut down much of the East Coast. You can still… Read More
How clever Dan Poynter promotes his multimedia ebook
It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t help but look out the front window and imagine that I was sitting there next to him and that we were ready to take off. … Read More
Dog Tweets—How to use holidays to publicize your hotel, B&B or lodging property
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to use holidays to publicize your hotel, B&B or lodging property. http://ow.ly/eECHT 10 questions to ask when interviewing candidates to manage your social media. http://ow.ly/eEDPM Autumn is a second spring, when every leaf… Read More
Yelp Slaps Sites for Phony Reviews
The Publicity Hound’s Tips of the Week Issue #658 Oct. 23, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Yelp Flags Phony Reviews 2. Promote Your Facebook Page 3. Free Site Lists Your Webinars 4. Hound Video of the Week This Week in the Hound… Read More
7 reasons hotels should respond to bad reviews
That nasty review of your hotel isn’t as bad as the one above, but they still gave you only one star because they found mold on the walls in the bathroom. Or the drunks in the next room carried on all night. Or the surly waitress in your restaurant smelled like cigarette smoke. When you get… Read More
-Steal Somebody Else’s Idea
The Publicity Hound’s Tips of the Week Issue #657 Oct. 20, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Steal Somebody Else’s Idea 2. Go After a Media Sponsor 3. New Posts at My Blog 4. Hound Video of the Week This Week in the… Read More
Dog Tweets—6 times you should call a press conference
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 times you should call a press conference. http://ow.ly/evLJC Infogr.am, another cool & free infographics tool (will it put designers out of business?). http://ow.ly/ewiMZ 8 Clever Ways Brands Are Newsjacking the Election for Marketing.… Read More