Issue #834 July 12, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Ebook Promotion: A Marathon “Why I Write” 10 Book Marketing Mistakes Hound Video of the Week I have a bad case of garden envy. My Garden Club has its annual Garden Walk today, with a chance to… Read More
5 Reasons to Follow Up Pitches
Issue #833 July 8, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 5 Reasons to Follow Up Pitches Join the Food Fight How to Promote an Ebook Hound Video of the Week This Week in the Hound House: Still chuckling over the sign on my bank teller’s counter: “My… Read More
How to connect with TV news personalities on social media
By Roshanda E. Pratt Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past. During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field calls from viewers who wanted to chat… Read More
How to Fact-check Journalists
Issue #832 July 5, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Fact-check Journalists Don’t Answer “What If” Questions Publicity Shortcuts Hound Video of the Week This Weekend in the Hound House: Products I Love: Trader Joe’s Golden Roasted Milled Flax Seed. I’m sneaking some into the… Read More
Would you dare fact-check a journalist’s article in red pencil and post it online?
In the old days, if a journalist wrote a news article or opinion column that you believed was inaccurate or unfair, you had only three options: Back then, only newspapers, magazines, TV and radio were the media. Today, you are the media too. Your platform might not be as big as theirs, but you have… Read More
Tip Jars on YouTube
Issue #831 July 1, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Tip Jars on YouTube Pitch This Holiday Weekend Know Your Media Lingo Hound Video of the Week This Week in the Hound House: Here are three valuable lessons I learned from remodeling my living room over the… Read More
Those Annoying “Contact” Forms
Issue #830 June 28, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Those Annoying “Contact” Forms 7 Reasons People Love Tips Lists You Are the Media Hound Joke of the Week This Weekend in the Hound House: I love my family. Not only do they help me remodel my… Read More
What’s #1 on Your Bucket List?
Issue Issue #829 June 24, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue What’s #1 on Your Bucket List? How to Ask a VIP for a Favor Insider Publicity Secrets Hound Video of the Week This Week in the Hound House: When your family comes to visit, I’ll bet… Read More
Employee recruitment, retention booklets still available for bulk orders
If you’re looking for clever ways to find qualified employees and keep them, you’ll find more than 200 tips in my two tips booklets “113 Tips for Finding Valuable Employees” and “107 Tips for Keeping Valuable Employees.” I took them off the market a few years ago because I first published them in 2000 and… Read More
Meet editorial board members of 3 Chicago newspapers at Publicity Club July 9
Many business owners and PR people spend so much time pitching reporters and section editors at newspapers that they often forget about another important consideration: the newspaper’s editorial board. That’s the group of top editors who meet daily to decide the position that the newspaper will take on its editorials and set other newsroom policy.… Read More