Joan Stewart

Book Launch Tip: Gather Blurbs, endorsements long before launch — Free call July 30

In marketing-speak, it’s called social proof. Translated, it means, “Buy this product. Right now. Or you’ll be sorry.” For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy. You find them on the inside flap of a book you’re thinking of buying at a bookstore. You also find… Read More

Is Your Web URL Radio-Ready?

Issue #838 July 29, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Is Your Web URL Radio-Ready? Gorgeous Quotes, in Seconds Lots of Help for My Slogan Hound Video of the Week This Week in the Hound House: So many Publicity Hounds commented on Saturday’s item about cream puffs… Read More

Snappy Sassy Salty: A treat for the writer or author in your life

Every time I’ve spoken at one of book shepherd Judith Briles’ events for authors, I return home with one of her pithy phrases ringing in my ears. On our Publishing at Sea cruise to the Caribbean last year, she said this about authors who want to do their own editing and design their own… Read More

What to expect from a literary agent — free call tomorrow

Authors who are thinking they might need a literary agent can hear many of their questions answered during a free call tomorrow, July 24, 2014. Edward Vilga, author of the best-selling novel Downward Dog, will interview his literary agent, Beth Vesl, senior vice president at the Irene Goodman Agency, at 3 p.m. Eastern Time. The… Read More

Influencers You Haven’t Thought Of

Issue #837 July 22, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Influencers You Haven’t Thought Of Talk About the Weather Second Annual Authors Cruise Hound Video of the Week This Week in the Hound House: The slobs who infiltrated my beautiful little town on our annual Fish Day… Read More

Tell ’em in Plain English

Issue #836 July 19, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Tell ’em in Plain English Authors: Have a Drawing Contest A Favorite Time-saving Tool Hound Video of the Week This Weekend in the Hound House: We’re celebrating Fish Day today in Port Washington, Wisconsin. It’s the world’s… Read More

Ebook publicity idea: Name fictional characters after your fans–they’ll help you promote

When sci-fi novelist Chris Kennedy writes an ebook, he names characters in his novels after real people, many of them his fans. He calls the characters “Redshirts,” a term that originated with the Star Trek TV series. Starfleet security personnel who frequently died during episodes wore red shirts. “If you want to be in one… Read More

‘Cut and paste’ software eliminates tedious typing, makes marketing easier

By Barbara Florio Graham One of the ways I keep a diversified business running smoothly is to have carefully-crafted responses to common questions and news items pre-writtten. Years ago, this would have meant a series of separate documents on my computer, but now it takes just a few seconds to locate what I want to… Read More