Joan Stewart

Press Release Tip 33 Use keywords in your headline If you’re writing press releases and publishing them online so people can find them, but you aren’t including in the headline the keywords that people use when they search for the kind of information that’s in your press release, you’re wasting your time. I’m devoting all… Read More

Press Release Tip 34 Use simple statistics If your press release involves statistics, like the results of a survey, keep them simple in the headline and throughout the release. The headline on the press release below, written by the U.S. Census Bureau, could have said “almost 20 percent speak a foreign language at home.” But… Read More

Press Release Tip 35 In the headline, answer three questions Publicity expert Marcia Yudkin says that when journalists and consumers read your press release, they are looking for answers to three questions: 1. What is this? 2. Who is this for? 3. Where is the news significance? In other words, how does this affect me… Read More

Press Release Tip 36 Include a calendar listing within a release Today you’re starting Module 6 on how to keep your information organized. If you’re sending a press release to a newspaper, magazine or a website where you also want a calendar listing, the press release below shows one way to do it. It was… Read More

Press Release Tip 37 Use bulleted lists Bulleted lists aren’t appropriate for every press release. But when you have information that lends itself to one, use it.  A bulleted list is easy to read because it breaks up big blocks of gray type. Sometimes, you can present “how to” information as a bulleted list within… Read More

Press Release Tip 38 Use charts and tables Use charts and tables within your press release, or link to them, to keep large amounts of information, or statistics, organized and easy to read. I showed you a table in Tip 16.    The best types of charts for press releases are bar charts and pie… Read More

Press Release Tip 39 Use numbered lists Numbered lists easier to read. This press release is from Debra Holtzman, a child safety expert, who posted it online at Expertclick.com  [affiliate link] where she has a subscription and is a member of their Experts Database. Debra can write up to 52 press releases a year and… Read More

Press Release Tip 40 Insert your web address high in the release If you want to pull traffic to your website where people can sign up for a newsletter, or download a report or buy something, don’t wait until the very last paragraph to insert your website address. Insert it several times throughout the release.… Read More

Press Release Tip 41 Pull buyers into your sales funnel The call to action I discussed in Tip 12 doesn’t necessarily have to “ask for the order.” It’s sometimes better to first pull visitors into your sales funnel by offering something for free like a special report or ebook, or a free list of tips… Read More