The Publicity Hound’s Tips of the Week
– Issue #961 Oct. 20, 2015
- Big Changes in LinkedIn Groups
- How to Find Readers for Your Book
- iTunes Podcast Directory
- Hound Video of the Week
How to Find Readers for Your Books
How Copywriting Skills Can Turn Publicity into Profits
It’s called the Zeigarnik Principle, and if you know how to use it, it can help you get publicity and turn all that promotion into profits. It’s named after Bluma Zeigarnik, the Russian psychiatrist and psychologist who concluded that the human mind cannot stand unfulfilled curiosity. The best sales copywriters love this principle, because it… Read More
Dog Tweets–What authors must include in all emails in their #prelaunch of book
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. What authors must include in all emails in their #prelaunch of book. Listen to #podcast from @mybookshepherd. ow.ly/T1Ec4 Are You Using #Doodles in #ContentMarketing? Here are 3 reasons from @PRNewswire why. ow.ly/Tj67L… Read More
Learn 5 Critical Copywriting Skills Today with Tom Antion
UPDATE: Tom Antion’s in-depth video teaches you five critical copywriting skills you’ll need to write persuasively. Reserve about an hour and a half for this free class. Watch it here. You’ve scored fabulous publicity with a two-page spread in a magazine you’ve been dying to get into. They even printed your website address, and you… Read More
Nasty Questions at Book Signings
Prepare for Nasty Questions at Book Signings, Speaking Gigs
If the topic of your book or public speaking engagement is remotely controversial, be prepared for a tough, angry, hostile question at your next book signing or speaking gig. One of the very best ways to deal with the question? Don’t answer it. Simply respond to it by pivoting to your key message.… Read More
First ‘Ask Me Anything’: Tips on Book Launches, Publicity for Public Speaking, How to Do Media Interviews
If you missed my first “Ask Me Anything” live session on Saturday, not to worry. I recorded it, and you can listen to it here: Here are the questions I answered: My co-author and I have just published a book about boomerang kids. We are having a hard time reaching our target audience –… Read More