Press Release Tip 15 Explain why someone won an award This is the first lesson in Module 3 which shows you how to write press releases for routine news events like awards and promotions. In many cases, journalists will pluck out only three or four sentences from these releases for newspapers or magazines. But you… Read More
Press Release Tip 16
Press Release Tip 16 How to write about multiple employee awards Many companies write press releases about employee recognition ceremonies. But the problem is, if there are a lot of employees, the press release ends up looking like a big blob of gray. There are so many names and titles with all those commas and… Read More
Press Release Tip 17
Press Release Tip 17 Publicize contracts you’ve won or awarded If you’ve awarded a contract to a vendor, or if you’ve won a contract, it’s time to write a press release. Be sure to state the benefits of the contract. I like the way this press release from Mercy General Hospital in Baltimore, Md., focuses… Read More
Press Release Tip 18
Press Release Tip 18 Announce a grand opening A business grand opening can be a ho-hum news event, worth no more than just a few sentences. Or, you can seize the opportunity and weave different angles about the business into the press release. That’s what CKO Kickboxing in Augusta, N.J., did. Their press release under… Read More
Press Release Tip 19
Press Release Tip 19 Publicize a meeting Many press releases written to promote routine meetings have too much information or too little. Most of them seem to be written for the group holding the meeting, not for the people who could attend. Yet meeting announcements are one of the most frequently publicized news events. I wrote… Read More
Press Release Tip 20
Press Release Tip 20 Create a calendar listing The press release on how to publicize a meeting, which I showed you in Press Release Tip #19, can also be turned into a routine calendar listing. I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are… Read More
Press Release Tip 21
Press Release Tip 21 Use a press release as a ‘Help Wanted’ notice If you don’t have employees and you don’t intend to ever hire them, skip this lesson and scroll down to “Opportunity 21 at the bnottom.” If you do, read on. There’s no reason to rely only on expensive classified ads when you’re… Read More
Newsjack: Amazon Prime Day
The Publicity Hound’s Tips of the Week
– Issue #1316 July 9, 2019
- Newsjack: Amazon Prime Day
- Tool Connects Podcasters & Guests
- Use Reader Reviews in Book Marketing
- Hound Video of the Week
Press Release Tip 22
Press Release Tip 22 Use Your Press Release To Tell a story This is the first lesson in Module 4 about how to write press releases readers love. Today’s tip is devoted to story-telling. Some of the most talented press release writers have learned how to use their releases to tell a story. In fact, their… Read More
Press Release Tip 23
Press Release Tip 23 Write a “Top 10” list One way to almost guarantee that you’ll get publicity for your product, service, cause or issue is to create a “Top 10” list that doubles as a press release. It can be the “Top 10 Best” or the “Top 10 Worst” or “The Top 10 Most… Read More