Here’s one of the biggest reasons why authors aren’t using email marketing to build a fan base and stay connected: “I don’t know what to write about.” Many nonfiction and fiction authors don’t have ideas for content they can offer in their emails—like juicy tidbits that tie into their expertise, topic or books. Yet at… Read More
Authors: Free Training on Email List-building Feb. 25
WHAT: A free webinar for authors on “How to Use Email to Attract Fans, Create SuperFans & Sell More Books.” WHEN: 4 to 5:30 p.m. Eastern/1 to 2:30 Pacific, on Thursday, Feb. 25. WHERE: In the comfort of your home or office. If you can’t be in front of a computer, you can call in… Read More
N.Y. Times Reviewer Needs Books
Dog Tweets–How to Use #YouTube’s Proprietary Features to Build an Audience
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Video How to Use #YouTube’s Proprietary Features to Build an Audience bit.ly/1Q5YV4H Social Media and Marketing Strategies How to Get More Followers on #Instagram: A Guide to Earning Your First 1,000 Followers… Read More
27 Places to Promote Your Expertise
27 Places Online and Offline to Promote Your Expertise
When you attend a networking event like a Chamber of Commerce breakfast or a Meetup group, and it starts with attendees introducing themselves, do you use the word expert in your introduction? Almost no one does. And that’s a huge missed opportunity. At last month’s Publishing at Sea cruise for authors, I paid close attention… Read More
Healthcare Publicity Tips March 9 at Publicity Club of Chicago
If you need publicity for your medical center, hospital or health-related facility, don’t miss the Wednesday, March 9, meeting of The Publicity Club of Chicago on “How to Land Coverage with National Healthcare Media.” A panel of five media representatives will share tips on how to pitch your stories and get their attention. They are:… Read More
Dems Like Weed, GOPs Like Guns
Dog Tweets–The 7 Habits of Highly Impactful People – Habit Number 1: Values
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Public Relations RT @MichelleTennant: The 7 Habits of Highly Impactful People – Habit Number 1: Values @ursulajorch bit.ly/1VoBgwb #PR #publicity RT @PRNews: PR Professionals as Leading #Entrepreneurs — thoughts from @Gothamist1 bit.ly/20eMJzN… Read More
How to Use Periscope for Publicity, PR and Promotion
Yesterday’s guest post by Roshanda Platt on how to show your personality with Periscope’s live streaming got me thinking about ways you can use 2015’s most popular app in a publicity or promotion campaign. Periscope is the easiest way to broadcast live video from your phone, enabling you to share what’s happening around you — with the whole… Read More