Scared of interviewing with a reporter for fear the story will be inaccurate? You’re not alone. That’s one reason many people shy away from media interviews. They don’t want anything to go wrong. You can’t avoid errors. But you can do several things to improve the chances that the story will be accurate. I’ll share… Read More
The Adult Coloring Book Craze
Adult Coloring Book Craze Offers Publicity Opps Galore
The crazy coloring book craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. You can do this two ways. You can pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. I’ve given you lots… Read More
Real Fast Library Marketing Frequently Asked Questions
I’ve been promoting Real Fast Library Marketing, a training program that shows authors, publishers and small presses how to sell their print book and license their ebooks to libraries. The offer ends tomorrow night—Tuesday, April 12—at midnight. Daniel Hall and Amy Collins have been answering questions that several people have asked them after watching the… Read More
Alternatives to “I Don’t Know”
Dog Tweets–Your Handy Cheat Sheet for Writing Headlines
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Blogging 100 #Blogs Every #SmallBusiness Should Follow – via @KabbageInc ow.ly/10pm5A Credibility: How To Build Your Own Credibility And Make It Last | via @dukeo ow.ly/10n2Wh #businessblogging #bloggingtips (Excellent) Blogging #Metrics:… Read More
9 Profitable Reasons to Sell (or Rent) Your Book to Libraries
Selling your books to libraries offers opportunities galore through things like more sales on Amazon and sales of spinoff products. Read more
How to Sell POD Books or License Ebooks to Libraries
Did you know that libraries don’t buy ebooks but that you have a chance to make big money from libraries that will lend your book to patrons? Instead of buying ebooks, libraries actually license them on a per borrow or fixed-term basis. This fact can be very profitable for authors and publishers who know how… Read More
How to Sell to Libraries
21 Questions You Can Ask Journalists Before, During and After Interviews
If you’re contacted by a journalist, knowing the types of questions you can ask them will help you both. These fall into three categories: Last week, I shared 14 Questions You shouldn’t Ask Journalists. But I don’t want you to think you’re subservient to them. Media relations can be a tricky game that has rules… Read More