Joan Stewart

Press Release Tip 86 Write customized pitches When your press release has been written, don’t assume it’s going to result in a mountain of media attention. It probably isn’t. That’s why you need to send customized pitches to reporters, editors, TV producers, radio talk show hosts, ezine editors, bloggers and others, even if you’ve paid… Read More

Press Release Tip 82 Industry-specific press release distribution services If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, you have several choices. They include: Religion Press Release Services CSRWire.com The newswire of corporate social responsibility Hispanic PR Wire EnergyIndustry.Net™ Specializes in… Read More

Press Release Tip 88 Other ways to use your press release After you’ve posted your press release online and sent customized pitches to media outlets where you want coverage, you can use your press release many other ways: Add a link to all your releases in your online press room or media kit. Link to… Read More

Press Release Tip 85 Proofread your press release Before you hit the “send” button, make sure your press release is 100 percent accurate. That means you must proofread it carefully, not rely only on the spell-check function. Nothing erodes your credibility more than having to issue an embarrassing correction to a press release.  Here are… Read More