Joan Stewart

Press Release Tip 2 Don’t write press releases only when you have “legitimate news.” In the old days, we never wrote press releases unless we had something important to say because newspapers and magazines had limited space. But today, now that press releases are online and written for consumers, smart Publicity Hounds can pretty much write… Read More

Press Release Tip 3 You don’t need the “5 W’s” in the first paragraph. Busy journalists like the “5 W’s” (who, what, when, where, why and how) because they spend just a few seconds reading a press release before deciding whether to use it or toss it. So they want the key facts in the… Read More

Press Release Tip 4 No hype or industry jargon Today you’ll learn about two rules you can’t break.  People don’t want to read a press release that’s loaded with hype. If you want a commercial, buy an ad. If you want people to pay attention to your press release, tell them something interesting, like how… Read More

Press Release Tip 5 Decide what you want the release to accomplish In the old days, we measured good publicity by the number of newspaper and magazine articles that journalists wrote after we sent them our press releases. Or how many radio and TV shows invited us for interviews. Today, measuring successful PR campaigns is… Read More