Press Release Tip 85 Proofread your press release Before you hit the “send” button, make sure your press release is 100 percent accurate. That means you must proofread it carefully, not rely only on the spell-check function. Nothing erodes your credibility more than having to issue an embarrassing correction to a press release. Here are… Read More
Press Release Tip 84
Press Release Tip 84 Follow directions Regardless of what press release distribution service you end up using, remember to follow directions carefully when submitting your press release at their website. If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search… Read More
Press Release Tip 83
Press Release Tip 83 The 5 best free press release services I no longer discourage publicity-seekers from using free press release services like I did several years ago when I created this course. That’s because I’ve been hearing encouraging news from some of them who have gotten good results. Use caution, however, when choosing a… Read More
Press Release Tip 82
Press Release Tip 82 Industry-specific press release distribution services If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, you have several choices. They include: Religion Press Release Services CSRWire.com The newswire of corporate social responsibility Hispanic PR Wire EnergyIndustry.Net™ Specializes in… Read More
Press Release Tip 81
Press Release Tip 81 A press release service for experts Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, publish them online, then watch your website traffic and sales soar. But how do you get around the problem of those “per release” charges… Read More
How to Use Social Live Videos for Branding, Publicity
Social Live Videos are changing the way your audience interacts with your brand. Have you tried them yet? Many businesses large and small include this type of content in their marketing strategies. Live videos present a format that encourages viewers to comment and share. Social live videos include Facebook Live, XXXXX, XXXXX, XXXXX and XXXXXX,… Read More
Deadline Jan. 31 for 2020 Yearbook of Experts
If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick. Read more
Take Precautions When Newsjacking in an Era of Fake News
When I first saw the story a week ago that Meghan Markle and Prince Harry had decided to raise their baby as “gender-fluid,” the first word that came to my mind was newsjacking. That’s the word invented by PR expert David Meerman Scott that describes the publicity tactic of injecting your commentary quickly into a… Read More
Phrases to Eliminate from Your Pitches
The Publicity Hound’s Tips of the Week
– Issue #1339 Dec. 17, 2019
- Phrases to Eliminate from Your Pitches
 - Facebook Changes You Need to Know
 - The #1 HARO Mistake
 - Hound Video of the Week
 
Don’t Ask Friends to Review Your Book
The Publicity Hound’s Tips of the Week
– Issue #1338 Dec. 10, 2019
- Don’t Ask Friends to Review Your Book
 - How to Use LinkedIn to Sell Out Events
 - Important Message for YouTube Creators
 - Hound Video of the Week