If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More
Income Tax Ideas for Publicity
The Publicity Hound’s Tips of the Week
– Issue #1096 Feb. 4, 2017
- Income Tax Ideas for Publicity
- Content for Short Attention Spans
- Marketing, Not Expertise, Sells Courses
- Hound Video of the Week
5 Places to Find Thousands of Publicity Leads, Most for Free
Wanted: A publisher to discuss how much Theresa Giudice from “Real Housewives of New Jersey” might earn with a book detailing her jail time. Wanted: Experts to talk about the ways in which your birth month affects your emotion or mood. Wanted: Books by and about key female influencers across a wide variety of industries.… Read More
The Hottest Publicity Idea Today
The Publicity Hound’s Tips of the Week
– Issue #1095 Jan. 28, 2017
- Best Free Media Directory
- Follow Me at Sea
- Easier Posting to Instagram
- Hound Video of the Week
#PublishingatSea Day 8: Our Proud Authors Keep Selling
It’s Day 8–Saturday, Jan. 28–on our Publishing at Sea cruise. We’re so pumped up after yesterday’s first book signing that we’re ready to dive right in and start selling again at the second one. Not so fast, mateys. This is another sea day, headed back to Fort Lauderdale. That means more classes all day. The… Read More
Best Free Media Directory
The Publicity Hound’s Tips of the Week
– Issue #1094 Jan. 28, 2017
- Best Free Media Directory
- Follow Me at Sea
- Easier Posting to Instagram
- Hound Video of the Week
The Public Domain Goldmine
The Publicity Hound’s Tips of the Week
– Issue #1093 Jan. 24, 2017
- The Public Domain Goldmine
- 5 Underrated Social Media Tasks
- Easy Screen-Capture Video Tool
- Hound Video of the Week
Beware Gmail Scam
The Publicity Hound’s Tips of the Week
– Issue #1092 Jan. 21, 2017
- Beware Gmail Scam
- 7 Journalism Trends to Watch
- Clever “About Us” Pages
- Hound Video of the Week
Social Media Cheat Sheet
The Publicity Hound’s Tips of the Week
– Issue #1091 Jan. 17, 2017
- Social Media Cheat Sheet
- 6 Tips to Deal with PR Stress
- Join Me at Sea
- Hound Video of the Week
Captions for Your Facebook Videos
The Publicity Hound’s Tips of the Week
– Issue #1090 Jan. 14, 2017
- Captions for Your Facebook Videos
- What Reporters Want at Your Website
- 47 Resources for Writers
- Hound Video of the Week