If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More
Income Tax Ideas for Publicity
The Publicity Hound’s Tips of the Week
– Issue #1096 Feb. 4, 2017
- Income Tax Ideas for Publicity
- Content for Short Attention Spans
- Marketing, Not Expertise, Sells Courses
- Hound Video of the Week
5 Places to Find Thousands of Publicity Leads, Most for Free
Wanted: A publisher to discuss how much Theresa Giudice from “Real Housewives of New Jersey” might earn with a book detailing her jail time. Wanted: Experts to talk about the ways in which your birth month affects your emotion or mood. Wanted: Books by and about key female influencers across a wide variety of industries.… Read More
The Hottest Publicity Idea Today
The Publicity Hound’s Tips of the Week
– Issue #1095 Jan. 28, 2017
- Best Free Media Directory
- Follow Me at Sea
- Easier Posting to Instagram
- Hound Video of the Week
#PublishingatSea Day 8: Our Proud Authors Keep Selling
It’s Day 8–Saturday, Jan. 28–on our Publishing at Sea cruise. We’re so pumped up after yesterday’s first book signing that we’re ready to dive right in and start selling again at the second one. Not so fast, mateys. This is another sea day, headed back to Fort Lauderdale. That means more classes all day. The… Read More
#PublishingatSea Day 7: Will They Buy Our Books?
It’s Day 7—Friday, Jan. 27—aboard the Freedom of the Seas, and this is the day we’ve all been waiting for, our first of two afternoon book signings aboard the ship. We can hardly wait. But first, there are classes to teach and lessons to learn. This is an at-sea day, heading back to Fort Lauderdale.… Read More
Best Free Media Directory
The Publicity Hound’s Tips of the Week
– Issue #1094 Jan. 28, 2017
- Best Free Media Directory
- Follow Me at Sea
- Easier Posting to Instagram
- Hound Video of the Week
#PublishingatSea Day 6: Cooking Class in St. Kitts
It’s a gorgeous 83 degrees today, Thursday, Jan. 26, and our ship arrives in St. Kitts at 5:45 a.m. This is the day we learn West Indian cooking on a shore excursion called Caribbean Cooks. Here are highlights from today. 7:45 a.m.: Most of the eight people on this little jaunt skip breakfast, except me. We… Read More
#PublishingatSea Day 5: St. Maarten, Nude Beaches, Close Calls
It’s Thursday, Jan. 26, Day 5 on the fourth annual Publishing at Sea cruise, where authors are learning how to market and sell their books. A few brave passengers venture out on their own to visit Orient Beach, a paradise for nudists. Others head for Maho Beach, where you can watch planes take off and… Read More
#PublishingatSea Day 4: The Food of Old San Juan
The foodies in our group can hardly wait to hit the streets of Old San Juan, Puerto Rico for our Food & Culture Walking Tour this afternoon, one of two excursions I’ve chosen on our fourth annual Publishing at Sea cruise aboard Royal Caribbean’s Freedom of the Seas. But we have two classes today on… Read More