When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, “The Sopranos.” That’s why the entire special section that profiled South Jersey, featured in a recent issue of US Airways’ Attache magazine, was such a pleasant surprise.… Read More
Holiday stories
‘Tis the season to tie your story ideas to the holidays. Here are some ideas to get you started. –Media everywhere are looking for inexpensive, unusual gift ideas. If your product or service would make a good gift, suggest it as part of a “round-up” story focusing on several products. (Use the word “round-up” because… Read More
Don’t fall for this trick
It’s an old reporter’s trick–one of the best in the book. The cops use it too. So does one of my doctors. It’s called silence. And it’s designed to make you talk about something you don’t want to talk about. Beware of it the next time a reporter is interviewing you, either on the telephone… Read More
Ideas galore for year-round Massachusetts clambake
Three Publicity Hounds have ideas for Sue Tremblay of Rehoboth, Massachusetts. Sue wants suggestions on how to publicize the fact that Francis Farm, a clambake facility in her town, is open year-round. Business during the summer is good, but it drops off this time of year. From Linda Williams of Wellsboro, Pennsylvania: Throw a special… Read More
Find content, submit articles at EzineArticles.com
Do you publish a print or online newsletter and need articles? Are you a speaker or author who wants to track what your competitors are writing? Do you want to be notified every time a new article is available from any of 21 categories of articles? If so, EzineArticles.com has a f~ree new service designed… Read More
When you miss your chance
What do you do when your competitor is featured in a story on the front page of the local morning paper? Or her face shows up repeatedly on the nightly news, commenting on an issue that you know more about? Do you retreat to the closet and silently lick your wounds? Or complain to your… Read More
Talk badly about your competitors
Too many Publicity Hounds are much too nice when introducing a new product or service that’s heads above the one offered by the competition. Afraid of stepping on toes, they issue a bland news release with glowing quotes from the CEO about the wonders of the new offering. But never once do they mention what… Read More
No ho-hum groundbreaking for this health clinic
Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony. From Lisa “Chase” Patterson of Jersey City, New Jersey: Sometimes… Read More
Create 2005 best & worst lists
Keep your eyes open this year for things you can add to a “Best of 2005” or “Worst of 2005” lists which you can then submit to the media at the end of the year. The media love these end-of-year briefs. Here are some ideas to get you thinking: –An expert who speaks on anger… Read More
Mustard museum fights Reader’s Digest
What do you do when you’ve been hammered by the almighty Reader’s Digest? That’s what happened to the Mount Horeb Mustard Museum in Mount Horeb, Wisconsin when an article in the December issue placed the Mustard Museum on its list of “5 Museums Not to Plan Christmas Around.” “Want a fun vacation?” the article asked.… Read More