If you aren’t hosting telephone seminars for your clients and customers, you’re missing a valuable marketing tool. Here are some of the ways you can use these fast, easy and inexpensive learning tools, more commonly referred to as “teleseminars.” –Use them to build customer loyalty. You can offer them for free and explain how customers… Read More
Ask for corrections as soon as errors appear
If you don’t correct errors in the newspaper, they have a way of reapperaing. For example, last summer, my morning newspaper included a correction, buried at the bottom of Page 2. It took up less than 2 inches of space. CORRECTION An article Aug. 14 about residents of Haven greeting visitors arriving for the PGA… Read More
Don’t pitch your books as the story idea
If you’re an author and you want to get onto Fox & Friends (or any other show for that matter), avoid the Number One problem authors make when pitching. Don’t pitch your book as the story. In the April 11 issue of PR Week, Jess Todtfeld, an associate producer at Fox News, says authors sometimes… Read More
How to attract a corporate sponsor for ezine
Three Publicity Hounds have suggestions for Darcie Harris of Oklahoma City, Oklahoma who wnats to know how to seek paid sponsors for her ezine. It is geared toward women business owners and executives. She wants help on things such as pricing and how to contact potential corporate sponsors. From Vic Cherikoff of Kingsgrove, Australia: “I… Read More
How to make book reviewers open your package
Book publicist Kate Bandos says authors who send their books to book reviewers, reporters and other media people must know how to make their packages stand out from all the rest. That could mean sending the book in a purple envelope so that when you make your follow-up call, you can remind the reporter to… Read More
Hotmail, Yahoo email addresses scream “cheap”
When it comes to deciding if I want free publicity or a paid ad, I’m the Queen of Cheap. I’ll choose free publicity almost every time. You should, too. But if you’re submitting articles to online portals, where you’re promoting your expertise and attracting the attention of editors and publishers, you don’t want to broadcast… Read More
Hounds help author of book on grief
Fourteen Publicity Hounds had advice for Julie Berry of Rivendell Communications in Sugar Grove, Pennsylvania. Julie’s company represents an author who has become an expert on grief and loss. The author is also a mountain climber and nature lover who enjoys sharing the lessons she learns from physical challenges with nature. Julie said typical book… Read More
Make it easy for us to write your obituary
Publicity Hounds everywhere like to go out with a bang. No, they don’t write their own obituaries. They make it easy for others to write them. How? By making sure they have a lively, interesting, compelling bio on file. That means: –No tedious summaries of every job ever held. –No mention of every school they’ve… Read More
“Fox & Friends” takes irreverant view of top stories
As an associate producer of “Fox & Friends,” Jess Todtfeld has heard it all from people who have no clue how to pitch. Particularly annoying are authors who call and want to spend the entire time asking him about topics that the show covers. “Then they follow that with a book title pitch,” he says.… Read More
Fighting City Hall with a pothole party
Thanks to Publicity Hound Gina Warner of New Orleans, Louisiana, for telling me about a clever publicity stunt that resulted in stories galore in the media awhile ago in the Big Easy. Residents in the 5100 block of Cannes Street celebrated the first birthday of a pothole measuring 5 feet across and more than a… Read More