The best publicist is one who understands that the media is their first client, says Carole Willcocks, Los Angeles bureau operations manager of Entertainment Weekly. If the publicist’s other client happens to be a hot-shot entertainer, that can be difficult. If you represent entertainters who want to get into Entertainment Weekly, read this interview courtesy… Read More
CDs, tapes available from Media Relations 2005
If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled “The 10 worst Journalist Faux Pas You Can Make.” I… Read More
Mossberg says MSN has best blogging software
On Page D4 of today’s wall Street Journal, tech guru Walter Mossberg chooses Microsoft’s new MSN Spaces service as the most user-friendly of three blog-creation services. He also compared Google-owned Blogger.com and well as Yahoo’s Yahoo 360 service. The decision was made based on how each service handled four basic tasks: publishing text entries or… Read More
Danish company improves publicity campaign after tips from Hounds
Donald Hansen of The Viking Trader, a company that makes Nordic jewelry, wrote today to thank me and the rest of the Publicity Hounds for their wonderful suggestions a few months ago on how he can market his Nordic jewelry. His question was posted in my ezine, “The Publicity Hound’s Tips of the Week,” and… Read More
Newspaper editor wants how-to books, info
David Foster, managing editor of the Journal Register Company’s News Gleaner family of newspapers, feeds feature stories to all the newspapers in his chain, including 24 dailies. “Each week I write a lead feature (usually linked to a book), an Off The Shelf column that focuses on overlooked titles, and ‘How to … ‘ which… Read More
Pitch your products for holiday gift guides
If your product or service would make the perfect Christmas gift, now is the time to pitch many of the major magazines that have special holiday gift sections and work several months ahead. But how do you know which publications are doing gift guides? Or which are doing feature stories on products that make great… Read More
Weigh in on the Michael Jackson verdict
I know. I know. You’re sick of Michael Jackson. I am too. But true Publicity Hounds who have something to offer the media don’t stop here. They think of ways to piggyback onto the not guilty verdict. Some examples: —What do child advocates have to say about the pop star, who admitted on camera that… Read More
Marketing Sherpa announces 10 best blogs of 2005
If you aren’t blogging yet, or even if you are and want pointers on how to make your blog even better, you’ll learn lots by studying “The Top 10 Blogs of 2005” as chosen by readers of Marketing Sherpa, the nifty ezine about marketing. When you’re done, check out Don Crowther’s excellent ebook Blogging for… Read More
How a freelance business writer can get more clients
This week, Cheryl Beck asks: “I am a freelance writer and I am trying to get more business writing clients. I also offer some publicity services because writing is so heavily involved. What I need are ideas to promote myself to get the ball rolling. I can think of campaigns for other companies, but not… Read More
Pitch ethnic media
When publicist Miriam Silverberg took on Meli Melo, a French restaurant in New York City, as a client three years ago, she immediately got to work pitching ideas that would result in the greatest publicity possible. She dreamed, of course, of a four-star restaurant review in the New York Times. But she’s realistic enough to… Read More