Most people who exhibit at trade shows overlook a powerful publicity tool that’s just waiting for their news. It’s the trade show daily, the newspaper that offers a bird’s-eye view of what’s happening that day at the show. When I first attended the BookExpo America convention last year, I was kicking myself for not paying… Read More
Marketing and publicity tips for a professional organizer
Kyna Morrison of Zephyrhills, Florida asks: “I am just starting a Professional Organizing business. I need something at my website or in my advertising that will differentiate me from all the other professional organizers and make people remember me and say ‘Oh yeah, I saw her ad…’ or ‘I remember, she’s the one who…’ “I… Read More
Hold off on non-hurricane news
If you’re planning to pitch a news story like a new product announcement, or an upcoming event or whatever to the national media , hold off a week or two. Media everywhere are concentrating on the newest developments from Hurricane Katrina, from the horrible looting and shooting in New Orleans to the effects on local… Read More
Donate a second home for the homeless
Publicity Hound Jerice asked me to help spread the word about a campaign under way to help find housing for the homeless in New Orleans, Mississippi and Alabama. Here’s what she’s asking: Please donate the use of your camp, vacation home, empty apartment or second home for this emergency response to Hurricane Katrina. If you… Read More
How to profit from advice on how to get a raise
Norman Lieberman of Aliso Viejo, California, asks: “You know how uncomfortable it is for most people to ask for a pay raise and how they end up being underpaid? I coach people in what to specifically do and say that will easily and quickly get them the biggest raise possible. However, even though most people… Read More
How to Promote Community Meeting Rooms
Publicity Hound John Faisandier of Karori in New Zealand writes: “I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire. “The rooms… Read More
You can still register for my Norfolk workshop
If you want to attend my workshop titled “Savvy Media Relations: How to Get FREE Print, Broadcast and Online Publicity” at the YWCA in Norfolk, Virginia on Tuesday, August 23, you can still register. Having problems with the registration process? Those things happen. Just bring a check payable to The Publicity Hound for $79 and… Read More
How to promote cards that teach kids about clutter
Leslie James of New Britain, Connecticut asks: “I sell Les Mess, organizing cards for kids ages 5-12, to help them help get their rooms and their houses organized and clutter-free. They shuffle the cards, pick one and do what’s on the card. Each card has a time limit. If you finish in time you get… Read More
Deadlines approaching for holiday gift guides
You have less than two months to pitch editors of holiday gift guides—those special sections in magazines and newspapers that feature products and services that would make great holiday gifts. Getting your product mentioned in these guides is often far easier than convincing an editor to feature it in any other story or section. The… Read More
Don’t Use Any Form of “Announce” in Press Releases
The debate rages on about whether news releases are less relevant than ever. BL Ochman, who used to do a lot of publicity work for her clients, says she stopped writing news releases a long time ago and, instead, prefers chatty, customized pitch letters. (See “How to Write a Pitch Letter More Powerful Than a… Read More