Lesson #74: The best press release distribution service if you want to send dozens of press releases a year Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, post them online, then watch your website traffic and sales soar. But how do you get… Read More
The best press release distribution service if you’re on a tight budget
Lesson #73: The best press release distribution service if you’re on a tight budget If you distribute only several press releases a year and you’re on a tight budget, PRWeb is one of your best choices. Its clients include Fortune 500 companies, and it specializes in press release distribution for small- and medium-size businesses. I’ve… Read More
Where to learn more
Lesson #69: Where to learn more The smarter you become about search engine optimization, the greater your chances of leaving your competitors in the dust. That’s because if you can correctly optimize press releases and any other pages at your website, you’ll get a high ranking in… Read More
How to promote a pocket-size medication tracker
Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: “We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It’s simple and low tech on purpose. You don’t need computers. It can be carried anywhere. It’s tear-proof and water-proof and great in… Read More
Writing articles will generate publicity–don’t make editors beg
It’s a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine SOHO, was in the audience.… Read More
Piggyback onto Harry Potter publicity
The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for “Harry Potter and the Half-Blood Prince.” —Therapists and grief counselors can be the local angle to this national story by commenting on… Read More
Press Release Tip 89
Press Release Tip 89 How to make the most of this course Congratulations for coming this far. Anyone who has stayed with it to the very end deserves to be called a full-fledged Publicity Hound! In the weeks ahead, don’t feel obligated to do everything at once. And don’t get frustrated if you’re not moving… Read More
Press Release Tip 88
Press Release Tip 88 Other ways to use your press release After you’ve posted your press release online and sent customized pitches to media outlets where you want coverage, you can use your press release many other ways: Add a link to all your releases in your online press room or media kit. Link to… Read More
Press Release Tip 87
Press Release Tip 87 Follow up the right way If you’re sending a press release by itself or you’re linking to it from customized pitches that you send to a targeted list of media contacts, and if it includes important or major news, you should follow up. Don’t simply ask, “Did you get my release… Read More
Press Release Tip 86
Press Release Tip 86 Write customized pitches When your press release has been written, don’t assume it’s going to result in a mountain of media attention. It probably isn’t. That’s why you need to send customized pitches to reporters, editors, TV producers, radio talk show hosts, ezine editors, bloggers and others, even if you’ve paid… Read More