Lesson #84: Customized pitches for traditional media When your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. You’ve heard me say throughout this course that the media want a customized pitch that… Read More
Get into Google and Yahoo News
Lesson #78: Get into Google and Yahoo News You can use a paid press release distribution service to get your press release into Google and Yahoo news. Here are other ways, explained in more detail in this article by Kim Roach, a staff writer for SiteProNews and SEO-News newsletters. If you publish frequent news… Read More
Piggyback onto Harry Potter publicity
The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for “Harry Potter and the Half-Blood Prince.” —Therapists and grief counselors can be the local angle to this national story by commenting on… Read More
Writing articles will generate publicity–don’t make editors beg
It’s a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine SOHO, was in the audience.… Read More
How to promote a pocket-size medication tracker
Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: “We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It’s simple and low tech on purpose. You don’t need computers. It can be carried anywhere. It’s tear-proof and water-proof and great in… Read More
Press Release Tip 81
Press Release Tip 81 A press release service for experts Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, publish them online, then watch your website traffic and sales soar. But how do you get around the problem of those “per release” charges… Read More
Press Release Tip 84
Press Release Tip 84 Follow directions Regardless of what press release distribution service you end up using, remember to follow directions carefully when submitting your press release at their website. If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search… Read More
Press Release Tip 83
Press Release Tip 83 The 5 best free press release services I no longer discourage publicity-seekers from using free press release services like I did several years ago when I created this course. That’s because I’ve been hearing encouraging news from some of them who have gotten good results. Use caution, however, when choosing a… Read More
Press Release Tip 82
Press Release Tip 82 Industry-specific press release distribution services If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, you have several choices. They include: Religion Press Release Services CSRWire.com The newswire of corporate social responsibility Hispanic PR Wire EnergyIndustry.Net™ Specializes in… Read More
Press Release Tip 85
Press Release Tip 85 Proofread your press release Before you hit the “send” button, make sure your press release is 100 percent accurate. That means you must proofread it carefully, not rely only on the spell-check function. Nothing erodes your credibility more than having to issue an embarrassing correction to a press release. Here are… Read More