As soon as I joined the Better Business Bureau a few weeks ago, I started using the BBB logo at my website. Why? Because it lets visitors know that: I meet tough BBB membership standards I agree to follow the highest principles of business ethics and voluntary self-regulation I have a proven record of marketplace honesty and integrity… Read More
PR Web Canada a great way for fitness trainer to give advice to Canada’s portly prime minister
If you can be the local angle to a national story, you can have the media clamoring for your story, and PR Web Canada, the press release distribution service, is a great resource for spreading the word in Canada. Catherine Pruissen, a personal fitness trainer in Canada, asked me how she can piggyback off recent news photos of Canada’s newly elected… Read More
Publicity for songwriters, musicians and bands on a budget
Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine. His pop-rock CD, Leap of Faith, sold more than 4,000 copies. He landed an appearance on one of the… Read More
Talk radio shows can help you promote your product, service, cause or issue
Smart Publicity Hounds listen to talk radio and use every chance to promote their product, service, cause or issue on a show—whether it’s national shows like Howard Stern or Sean Hannity or the rinky-dink shows in your own community. So there I was on Saturday afternoon, driving to the supermarket near my home for a… Read More
Moms working as private investigators in Boise, ID need promotion tips
Valerie Agosta of Boise, Idaho writes: “More than two years ago, Spy Moms (consisting of two previous stay-at-home moms) had a flood of publicity on local and national TV, radio and newspapers for our undercover service. “We work the mean streets of Boise, Idaho and anywhere else we are asked to go. We do most… Read More
Fake press passes: If you use them or see them, contact me
I attend a popular trade show each year where several people I know create fake press passes so they don’t have to pay the hefty admission fee. It’s easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry.… Read More
Article directories, free online press releases work hand in hand to generate publicity
I just hired someone to start submitting my many articles about free publicity to online article directories, using ArticleSubmitterPro, which makes the job easy. The same day my assistant started registering me at various sites, Publicity Hound Paulette Ensign, a.k.a. The Tips Booklet Queen, sent me this interesting thread at a discussion board about the power of submitting online… Read More
Hot magazines for 2006 appeal mostly to women
If you’re pitching the big magazines, take a look at AdWeek’s annual “Hot List” for 2006, which honors magazines that are “setting the magazine industry afire”. Not surprisingly, most of them appeal to women: 1. PEOPLE 2. O, THE OPRAH MAGAZINE 3. REAL SIMPLE 4. US WEEKLY 5. MORE 6. LUCKY 7. IN STYLE 8. COOKING LIGHT 9. GLAMOUR… Read More
Learn online PR, Internet marketing tips in trade association of information marketers
I’m proud to be the newest member of the board of directors of the Internet Association of Information Marketers. The association was created by my mentor, Tom Antion, author of the ebook “Click” for Internet marketers, and Gayle Carson, a 68-year-old professional speaker, Internet marketer and three-time cancer survivor who calls herself an S.O.B. (spunky old broad). If you’re new… Read More
Publicity tips–Want a celebrity at your special event? Follow these tips
Hoping to book a big-name celebrity for your next special event? It’s not as easy as it sounds. One thing must remember is that for celebrities, time is their most precious commodity. That’s one of several tips from Rita Tateel, president of The Celebrity Source in Hollywood,California whose company recruits celebrities for special events. Rita… Read More