Trade shows are great places to take reporters to lunch and to generate all kinds of publicity. Among the thousands of attendees at trade shows, you’ll sometimes find hundreds of reporters who are hungry for stories about new products and interesting people behind the products. But you must do your homework. –Even before you pack… Read More
Take a reporter to lunch
One way for Publicity Hounds to form relationships with media contacts is to take them to lunch. If you’ve never done this before, it can sound daunting and maybe even downright dangerous. What if you say something stupid? What if you end up with a piece of spinach on your front tooth? What if the… Read More
No shortage of publicity ideas for dog massage practice
If your audience is very niched, how do you promote your business? Lorine Hoffer of Park City, Utah gets tips galore from 15 Publicity Hounds on how to promote her dog massage practice. From Victor De’Prey of Yachats, Oregon: “Park City sounds like a place where there should be a dog-friendly park. If there is… Read More
How to clinch radio interviews
Alex Carroll says that if you want to get onto radio talk shows, the host or producer probably won’t book you for an interview unless you can do one of these 6 things: –Tell listeners how to save time or money –Give them information that will make them rich –Tell an amazing story –Make them… Read More
Authors can sell, sell, sell on talk radio shows
Want to get booked on top radio shows, sell hundreds of books, give great interviews and be invited back? Learn how when book marketing guru John Kremer sponsors a free teleseminar at 8 PM Eastern Time on Monday, April 11, featuring Alex Carroll of RadioPublicity.com The number to call to participate is 580-474-3600 and the… Read More
Slow weekends a great time to pitch TV
Publicity Hound Sabrina Gary Anwah, public information officer at the McLean Community Center in Fairfax County, Virginia, writes with this success story: “Thank you for coming and speaking to the Fairfax County Government Communicators group. “Inspired by your talk, I decided to approach a local TV reporter about our Moroccan festival. Amazingly, she agreed to… Read More
Don’t squeeze the artwork
When the marketing staff at the Baybrook Mall in Houston, Texas brainstormed ways to publicize their expanded food court and “family restroom,” they refused to settle for the ubiquitous ribbon-cutting ceremony or the overdone press conference. Family restrooms, by the way, are the new trend in shopping malls. They’re private, unisex rooms where moms and… Read More
Know everthing possible about your target audience
If you’re an author, doctor, or other expert who writes about, treats or discusses breast cancer, what magazines would you target if you wanted to pitch a story about the topic? The most obvious answer, of course, is any of the big-circulation women’s magazines like Woman’s Day, Working Woman or Ladies’ Home Journal. Overlooking the… Read More
Promote faux painting
Thirteen 13 Publicity Hounds have tips for Christine Fichtner of Mequon, Wisconsin. She’s an interior painter who specializes in faux finishes and she wants tips on how distinguish herself from every other painter with a paintbrush. From Sandy Shortridge of Hampton Roads, Virginia: “This is an idea used at the salon and day spa where… Read More
Don’t be a bodyguard
If you do PR for your company or organization, one of the best things you can do to get in the media’s good graces is to encourage media people to contact your CEO or other sources directly, without demanding that they go through you. Also, don’t act like a bodyguard, shielding Mr. or Ms. Important… Read More