Gwyneth Shaw, the Baltimore Sun’s Capitol Hill correspondent, is always on the lookout for a new angle on legislation or a study. In this article by PR newswire, she offers tips on how the public relations community can provide useful content for reporters like her by offering timely studies or experts.
Honey, the money dog
Filling up your gas tank doesn’t get more fun than this. When Don Rogers picked up a cocker spaniel named Honey six years ago at the dog pound, he could never have guessed the fame she would bring to his gas station–Crazy D’s All American Fireworks at the El Cheapo Gas Station just off I-95… Read More
How to promote software that claims it will change your life
Noah St. John of Dracut, Massachusetts writes: Our new program called JUST ASK ME Mind Makeovers is the first software that uses questions, rather than statements, to help people change their lives. You’ve heard of “affirmations”? Our program uses AFFORMATIONS, which are empowering questions that get you to change your subconscious assumptions about life (for… Read More
Contact info for L.A. radio stations
If you want to get booked as a guest on a Los Angeles radio station, check out LARadio.com, a subscription site that gives you access to news about L.A. radio stations, behind-the-scenes bulletins and breaking news, night-before headlines delivered to your email box, more than eight years of archived columns, more than 1,000 email addresses… Read More
Pennsylvania starts tourism blog
Thanks to Publicity Hound Paul Furiga of Pittsburgh, Pennsylvania for tipping us off to this story in the Pittsburgh Business Times. It’s about how the state of Pennsylvania is posting at its website blog items written by travelers making road trips across the state. “It seems the state is pretty tightly controlling where the bloggers… Read More
Washington, D.C. free daily hawks issues
A story in Friday’s Washington Post says that with circulation cooling off, competition heating up and retail distribution thinning out, the Washington City Paper took to the streets last week, deploying 20 hawkers to offer the paper outside 10 Metro stations in the District. The District has two other free papers—the Washington Examiner and the… Read More
PMA Update: Be the resident expert at high-traffic sites
Internet publicity expert Steve O’Keefe says that blogging, posting to discussion boards, writing articles and other ways of generating online publicity might be too time-consuming for busy authors, speakers and experts. So instead of trying to be the expert at your own website and hope that you pull traffic, try being the resident expert at… Read More
PMA Update: Book reviewers don’t want press kits
Do you know what book reviewers at newspapers and magazines do with those fancy press kits you send them? They throw them away. Or, if it’s Bob Minzenheimer of the New York Times, he throws away the contents and takes the folders home to his kids. A panel of book reviewers told members of the… Read More
From PMA University—4 principles for book publicity
Book publicist Alice Acheson gave 200 members of Publishers Marketing Association her four principles of publicity success this afternon at PMA University, the annual educational program for authors and publishers. Her principles are: 1. Start marketing the minute your book contract is signed. Write one paragraph about the book and one paragraph about the author,… Read More
From PMA University—Don’t let authors pitch book review editors
Kristen Matthews, book editor for the “Early Show” on CBS, says book publicists shouldn’t let their authors call book review editors like her and pitch a program segment. “Some of them can’t stand to hear the word no,” she told 200 members of the Publishers Marketing Association this afternoon. Others refuse to accept their publicist’s… Read More