If you want to attend my workshop titled “Savvy Media Relations: How to Get FREE Print, Broadcast and Online Publicity” at the YWCA in Norfolk, Virginia on Tuesday, August 23, you can still register. Having problems with the registration process? Those things happen. Just bring a check payable to The Publicity Hound for $79 and… Read More
How to promote cards that teach kids about clutter
Leslie James of New Britain, Connecticut asks: “I sell Les Mess, organizing cards for kids ages 5-12, to help them help get their rooms and their houses organized and clutter-free. They shuffle the cards, pick one and do what’s on the card. Each card has a time limit. If you finish in time you get… Read More
Deadlines approaching for holiday gift guides
You have less than two months to pitch editors of holiday gift guides—those special sections in magazines and newspapers that feature products and services that would make great holiday gifts. Getting your product mentioned in these guides is often far easier than convincing an editor to feature it in any other story or section. The… Read More
Don’t Use Any Form of “Announce” in Press Releases
The debate rages on about whether news releases are less relevant than ever. BL Ochman, who used to do a lot of publicity work for her clients, says she stopped writing news releases a long time ago and, instead, prefers chatty, customized pitch letters. (See “How to Write a Pitch Letter More Powerful Than a… Read More
How to Promote Beer-scented Soap
Cheryl Stroup of Sanger, California writes: I am a soap maker working out of my home (you can visit my website). I use only natural ingredients in my soaps. One of the hottest rages in the market is food-scented soaps and other products such as candles. Most fruits and foods do not produce essential oils.… Read More
How to Publicize an Award
You should have seen me last Thursday, racing around the Expo building at the Wisconsin State Fair, darting from display case to display case, searching for the two pieces of needlepoint I entered. I finally found them with — ta da! — a second-place ribbon on one and a third-place ribbon on the other. My… Read More
How to promote an executive suite office center
Sheryl Raineri of San Antonio, Texas writes: “I operate Gold Star Professional Offices, an executive suite office center. We opened in spring last year and were forced out of our space due to renovation. Now we’re in a much nicer location and want to promote our temporary office set-up (we call it a “day office”)… Read More
How to get publicity during your state, county fair
I’ll be one of the first in line when the Wisconsin State Fair opens this weekend, making a mad dash to the Expo building to see if two framed needlepoint canvasses I entered won blue ribbons—or were judged good enough to even place. Then it’s off to the creampuff building to stand in a mile-long… Read More
Wal-Mart PR push is too little, too late
I love Wal-Mart’s convenience, store hours and low prices. Of all the merchants that get a chunk of my money, Wal-Mart probably gets the most. But when it comes to PR, I’d give Wal-Mart the booby prize. A story in the July 25 issue of PR Week says Wal-Mart has begun a media relations and… Read More
Help Realtor® with book publicity ideas
Mark Nash of Evanston, Illinois writes: “I am a subcriber to your ezine and it has helped this newbie PR junkie get on ‘The The Early Show’on CBS to promote my newest book ‘1001 Tips for Buying and Selling a Home’ as well as get a nationally syndicated monthly real estate article with byline. “I… Read More