The current issue of People magazine includes a short item about Jessica Simpson, who showed up at two recent events without her 3.5-carat wedding ring. Two photos that accompany the item show her without her hubby, Nick Lachey, and waving high “hi” with her left hand, without her ring. So is there a meaning in… Read More
How to promote programs for cancer patients
Kelly Moore of Des Moines, Iowa writes: My aunt, Deirdre Duff-Allen of Aspen, Colorao, is a cancer survivor who has just launched a venture she is calling Survive-All. Through greeting cards, countdown calendars, inspirational booklets, workshops and a TV show, she hopes to inspire cancer patients, their families and the professionals who care for them… Read More
Piggyback off “Commander in Chief”
TV reporter Shawne Duperon has a great publicity idea for women business owners. It ties into the premiere of the ABC prime-time drama “Commander in Chief” on Sept. 27. “Create a fun contest at work, surveying your employees about when they believe a woman will run the country,” Shawne says. “Remember: Only pitch to ABC… Read More
Pitch Jay Leno for special event publicity
Promise me that after you read this item, you won’t pester Jay Leno’s staff with a boring idea that could put his late-night audience to sleep. If you watch Leno, like I do, you know his “correspondents” travel far and wide to fun events where they can film whacky segments, from John Melendez going belly-to-belly… Read More
Pitch a stand-alone photo for quick publicity
Liz Morgan, my Jazzercise instructor, has been beaming all week because the local weekly newspaper printed a photo of her new Junior Jazzercise class for little girls. So which do you think has more credibility? That photograph? Or a quarter page ad that Liz could have bought if she had the budget to advertise? When… Read More
Publicity Ideas for October
The month of October provides opportunities galore for pitching. —October is Consumer Information Month. Your company or nonprofit can offer tips and free advice on product safety, how to avoid rip-offs, and how not to abuse credit cards. —Sponsor a pumpkin-carving contest among your employees or customers. Invite people to carve the logo of certain… Read More
Another website wants your articles
Add to your media database yet another ezine article directory. You’ll find it at Smartads Article99.com. You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search-engine ranking because your articles will be picked up by other editors and publishers who also… Read More
Ezine article directory wants your articles
Add to your media database yet another ezine article directory. You’ll find it at Smartads’ Article99.com You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search engine ranking because your articles will be picked up by other editors and publishers who… Read More
Carve a pumpkin for TV publicity
Here’s an idea almost guaranteed to bring the TV cameras into your company in October. Sponsor a pumpkin-carving contest for employees. Invite an on-air personality at your local TV station to be the judge. The challenge? To carve the TV station’s logo in the pumpkin, of course. TV reporter Shawne Duperson loves those kinds of… Read More
How to promote a website for gourmet kitchen equipment
Sally-Anne Baker of Leicestershire, England writes: “In June, I launched my new business, Kitchen Goddess, which is a dream come true because I’ve always wanted to be my own boss. So at my website there’s a brand new website selling gorgeous kitchen and table essentials but nobody knows about it yet! “What ideas do you… Read More