If you’d like to earn up to 40 percent commission selling my products, join me for a free teleseminar at 3 PM Eastern Time on Wednesday, November 16. I’ll give you loads of ideas on how to sell my products—almost effortlessly—from your website, blog or ezine. Every month, I write lots of commission checks to… Read More
Use briefs to create publicity for a product or service
If your product or service makes a great holiday gift, send the media a photo of it, along with a brief. During a teleseminar I conducted called “Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them,” I explained that briefs can take one of several formats. They include: –A one-page news… Read More
Pitch Christmas story ideas early
I heard a news report yesterday that many retailers already had stocked their shelves with Christmas decorations and gift items a week before Halloween. Why? Because they’re hoping to get your money before the utility companies do. Skyrocketing natural gas prices this winter might force consumers to spend less on holiday gifts once they see… Read More
How to pitch story ideas to the media
Publicity Hounds in my mentoring program hear me harp repeatedly that they should never pitch a magazine unless they hold it in their hands, read it thoroughly and search for clues inside that will help them craft an irresistible pitch. So before Michelle Tennant of Wasabi Publicity, Inc. pitched an idea about her client, artist… Read More
How to get publicity for speaking engagements
If you’re sponsoring a special event or a speaking engagement and you want to fill the room, don’t just try to create publicity by pitching the local media in the town where the event will take place. Create a grassroots publicity campaign that reaches thousands of people who are likely candidates for your event. That’s… Read More
How to promote a book about writing
Barbara Florio Graham of Gatineau, Quebec, Canada writes: “The 20th anniversary edition of my popular book, Five Fast Steps to Better Writing, just came out this fall, and I’d like to capitalize on the ‘five fast steps’ theme (which is also the title of my second book, Five Fast Steps to Low-Cost Publicity), by arranging… Read More
Get into this directory of experts
When news breaks and journalists need to find sources to interview, they can’t waste time Googling under certain words or phrases, then wading through a long list of websites and articles in search of the perfect source. Many of them go directly to Yearbook.com, a website where they can search among the thousands of sources… Read More
How to research reporters and other media contacts
As I was writing the previous tip about the “Coats for Kids” drive, I couldn’t remember all the details. So I Googled weatherman Vince Condella. Here’s what I learned about him within about 30 seconds: –He rides a Harley. –He’s a “Seinfeld” junkie. –He likes guitar music, quality coffee and ice hockey. –He was named… Read More
Piggyback off Media Charities
I never guarantee you’ll get publicity by following my tips. But this tip falls into the category of an “almost guarantee.” While watching the local FOX TV news recently, I saw a short news item about a group of first-graders at a Milwaukee elementary school. They were shown singing a song to the tune of… Read More
How to promote hobby railroads
Susan Robinson of Red Bluff, California writes: “We publish two hobby railroad magazines in a niche market. We reach people who either own commercial scale railroads (those large enough to ride in) or who own or are building their own private railways. Many people remember these trains from when they were children at amusement parks,… Read More