Yesterday’s Wall Street Journal includes an excellent special section on retirement planning, living to a ripe old age, and the demands that longevity places on finances and personal ties. “Think you’ll make it to your 100th birthday? Don’t answer too quickly,” says editor Glenn Ruffenach. As the first batch of Baby Boomers nears retirement, this topic is becoming… Read More
31 ways to market with free publicity
The January issue of The Advisor, the monthly newsletter for the American Society for Safety Engineers, includes a cover story I wrote for them on “31 ways to market with free publicity.” When I wrote the article, it didn’t take me long to come with the ideas. Many of them are the same things you can do… Read More
New to publicity? Start at bottom of media ladder
When someone who has never gotten publicity tells me they want to get onto “Oprah,” or onto the front page of The Wall Street Journal, I tell them they’re in for a rude awakening. “Do you really wnat to make all your mistakes on America’s Number One daytime talk show?” I ask. If you want… Read More
TV Weatherpersons Day is February 5
You can score a great publicity hit if you tie into TV Weatherpersons Day on February 5, which this year also happens to be Super Bowl Sunday. I’ve been preaching about this for years because so many Publicity Hounds have told me it works. A few days before February 5, send your local TV weatherperson… Read More
Create media kits that scream ‘Read me!’
Back in September, just before McGraw-Hill published Maria Grace’s book “Reel Fulfillment: A 12-step Plan for Transforming Your Life Through Movies,” Maria worked with me to create a media kit that would scream “Read me!” She joined The Publicity Hound Mentor Program, and I helped her with the eight items that needed to go inside… Read More
Dying to get on ‘Oprah’? Check her website
When Publicity Hounds think of ways to get onto “Oprah,” they spend days and sometimes even weeks crafting the perfect pitch that will appeal to her producers. Most of them, I’m guessing, probably miss a vital step that could save them a lot of time. They fail to visit her website and click on the… Read More
Forget the cufflinks on TV, guys
If you’re a guy, and your local TV station wants to interview you, how would you dress? If you’re in the corporate world, the logical assumption might be a dark suit, white shirt, red tie and gold cufflinks. Sandy Dumont, also known as The Image Architect, says that would be a good choice, except for… Read More
Join me Jan. 25 for a free teleseminar on pitching problems
If your media pitches are going nowhere, or if you want me to help you refine your pitches, join me for a free teleseminar on problem pitches at 1 PM Eastern Time on Wednesday, January 25. It’s sponsored by The Wasabi Club, a free telephone discussion group that meets for one hour each month to… Read More
New to publicity? Target smaller media outlets first
In the January issue of Country Business, the magazine for retailers of country gifts and accessories, freelancer Traci Bisson quotes me in an article about how retailers can get TV and radio publicity. I advise that people who are new to publicity start by targeting smaller media outlets first so they can learn from their mistakes before hitting the… Read More
How to promote safety and security products
Tracey Hawkins of Kansas City, Missouri writes: “I own a business that sells safety and security products–everything from pepper spray to door alarms, fire extinguishers and more. There is no clear leader in this field. I want to be the company known for safety and security products. “I have a website but don’t get a… Read More