Thanks to Fox News reporter Jeff Crilley, for reminding us in his free ezine that Publicity Hounds can find a handy list of all USA Today reporters, along with articles they’ve written. This is a huge time-saver because once you know which reporter you should be pitching, you don’t have to search for articles they’ve written. Once advantage… Read More
‘Nightline’ appearance traced back to ezine
If you’re wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my mentor program, and I heard from her recently when she told me she’s going to be on “Nightline.” And it’s all… Read More
Ergonomics consultants need publicity tips
Kay Richardson of Miami, Florida writes: “I need help with publicity ideas for Work Smart with Ergonomics, Inc., an ergonomic consulting/training company. We provide assessments for businesses that have employees that may be complaining of wrist, neck, back and shoulder pains while sitting at their desk performing typing, researching (surfing) and speaking on the phone,… Read More
PR copywriters: SEO is a great career opportunity
One of the best ways that press release writers and PR people can move ahead, and make more money, is by learning how to write releases not only for humans, but for the search engine spiders. Here’s what Greg Jarboe of SEO-PR, an expert at doing just that, says in this article: “Learning how to use top… Read More
Alternative newspapers should be taken seriously
If you get a call from a reporter who works for an alternative newspaper, be on your guard, and don’t take the interview any less seriously than you would if a reporter from your local daily newspaper had called. That’s the advice from Ken Haseley from the Ammerman Experience, a media training company. In this week’s… Read More
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you’re on the presidential campaign trail, that suit jacket that looks like it’s always… Read More
Forbes.com editor offers 6 pitching tips
I’m starting to sound like a broken record: Read the magazine, read the magazine, read the magazine before you pitch. If you want to make it into the online version, read the website, read the website, read the website. PR people still don’t get it. So says Forbes.com Editor Paul Maidment. He says almost no one—can… Read More
Bad book or music review? Here’s how to recover from it
I was a guest on yesterday’s National Public Radio show “Talk of the Nation,” and the topic was “The Web and the Rise of Rotten Reviews” and how to recover from them, whether you’re a restaurant, an author, a band or anyone who is reviewed by anybody. One of the callers was Debra Fine, author of… Read More
Publicity tips needed for website about personal safety
Treg Stark of Delaware, Ohio writes: “For the past 14 years. I have worked locally with parents and kids, teaching them about personal safety (stranger danger). The character I created, Professor Safety, is featured in a DVD and companion CD for parents and day care centers. “While those who have purchased my safety program rave… Read More
Writing press releases: 9 out of 10 miss this critical element
One of the most valuable elements of a press release—a link that lets the reader click through to a website—is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to believe. But based on the press releases that people email to me, I… Read More