Business newspapers and magazines like to sponsor contests for readers. The contests are also a great way to generate publicity, even if you’re not sure you’ll win. Here’s a great example. On a lark, Jo Steinberg, president of Midland Health Testing Services Inc. in Milwaukee, Wisconsin, joined the “Fittest CEO” contest sponsored by the Small Business… Read More
Food Network looking for Iron Chef fans
The Iron Chef, a popular program on the Food Network, is looking for people who also love Iron Chef competitions, from fans who dress up in Japanese costumes to full-length videos of people who host their own cooking competitions. Tell the network why nobody Iron Chefs like you do and they might send a camera… Read More
Southern California RV group needs promotion tips
Isabelle Kaminsky of Tustin, California writes: “My husband and I belong to an RV group which has monthly weekend outings, and sometimes longer trips. We’d like to encourage other RVers to join us for an outing so they can see what we offer. Our long-range goal is to obtain new members from Los Angeles, Orange… Read More
Capture email addresses with Hover Ad Creator
After I posted last week’s item about the power of capturing visitors’ email addresses at websites, several Publicity Hounds wrote, asking how they can create the box like the one I have that bounces down from the top of the screen at my website. It’s special HTML coding, and it’s called the Hover Ad Creator. I bought it… Read More
Virtual assistants can help with publicity
Virtual assistants can be one of the most valuable tools in your publicity campaign, freeing you from routine tasks that take time away from the really important duties like building strong relationships with the media. You can hire a virtual assistant for as little as $30 an hour. And here’s the best part. Your VA… Read More
Public service announcements wanted by radio show
If you’re a nonprofit or charity operating on a shoestring budget, take advantage of an Internet radio show that wants your public service announcements. “That Marketing Show,” hosted by Rodger Roeser, needs 30-second and 60-second audio public service announcements to air during the show. Your organization can get in front of lots of marketing industry executives who decide which… Read More
Frommer’s travel writer accepting invitations
Trying to get publicity for your travel-related destinattion? The Frommer’s travel website has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here’s one way to get into Frommer’s. Robert Fisher contributes two articles a month after making worldwide… Read More
Capture email addresses before a publicity campaign
One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people’s email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an… Read More
Article writing: How to shave minutes off this task
Chris Knight of EzineArticles.com has a great strategy for shaving time off the task of writing an article and distributing it to an online article directory like his. It’s called The Stopwatch Strategy. Chris explains: “Get yourself an inexpensive stopwatch or desk clock. Become aware of your article writing baseline by simply timing how long… Read More
California household labor website needs promotion ideas
Kare Anderson of Sausalito, California writes: “I am a friend of Jenna Raby, co-founder of the company Labor Fair, an online referral community of reliable, quality workers for all on-demand household labor. Consumers get free, real-time access to hundreds of local worker profiles, pictures and professional references. And consumers connect directly with already available, qualified but… Read More