When real estate agents were doing well several years ago, I don’t remember them praising the media for running story after story about how they’d list a house one day and sell it the next. OK, so the bubble burst. Media stories about this aren’t responsible for lower sales. Agents need to work extra-hard and extra-smart.… Read More
Is Atlanta Dog Life Magazine still publishing?
Frank J. Gallo of Solvay Pharmaceuticals, Inc. asks: “Sometime back in 2006 I saw a copy of the Atlanta Dog Life Magazine and was hoping to know whatever happened to the magazine? It seemed like a great concept. I met the editor, Kitty Roberts, a few years back when this was just a concept and was… Read More
David Meerman Scott thanked these 163 bloggers
I’ve only been blogging for a few years, and I’m still learning. For example, in this morning’s post about the 163 bloggers who David Meerman Scott thanked, I never listed the bloggers because I figured, if you were curious, you’d just go over to his blog and see the list. Then as I was running errands… Read More
Authors, thank bloggers when your book is published
Here’s a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning… Read More
The Publicity Hound featured on That Marketing Show
Corporate P.R. people, start promoting your company’s experts. That was one of dozens of tips I shared on Rodger Roeser’s That Marketing Show. Just scroll down until you see my photo, and you can listen to the show. Rodger and I are both Buckeyes, and we both belonged to 4-H, and I thought I’d be able to… Read More
How to find a virtual assistant teleseminar May 17
When I surveyed readers of my ezine two weeks ago, 84 people responded, and many asked me to explain what a virtual assistant is and how to find one. I’ll explain that, and more, during an hour-long teleseminar “How to Find a Virtual Assistant to Help with Your Publicity Campaign” at 1 PM Eastern Time on Thursday,… Read More
Spiritual healers need publicity ideas
Mike New of Beverly Hills, California asks: “We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions. “Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind when all… Read More
Book lovers protest shrinking book review sections
If you’re one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren’t alone. Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review sections because they can’t generate… Read More
Newspaper & magazine columnists, don’t be greedy
A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service. “Additionally, in return for the publicity and traffic, I’m carried in about… Read More
Spokesperson media training for geeks
When news breaks at your company or nonprofit, sometimes the only expert you can find to appear in front of the TV cameras is a geek. Usually, it’s somebody who wears a white lab coat and talks in industry lingo that only other geeks can understand. For example, let’s say you do PR for a pharmaceutical… Read More