I just hired someone to start submitting my many articles about free publicity to online article directories, using ArticleSubmitterPro, which makes the job easy. The same day my assistant started registering me at various sites, Publicity Hound Paulette Ensign, a.k.a. The Tips Booklet Queen, sent me this interesting thread at a discussion board about the power of submitting online… Read More
Hot magazines for 2006 appeal mostly to women
If you’re pitching the big magazines, take a look at AdWeek’s annual “Hot List” for 2006, which honors magazines that are “setting the magazine industry afire”. Not surprisingly, most of them appeal to women: 1. PEOPLE 2. O, THE OPRAH MAGAZINE 3. REAL SIMPLE 4. US WEEKLY 5. MORE 6. LUCKY 7. IN STYLE 8. COOKING LIGHT 9. GLAMOUR… Read More
Learn online PR, Internet marketing tips in trade association of information marketers
I’m proud to be the newest member of the board of directors of the Internet Association of Information Marketers. The association was created by my mentor, Tom Antion, author of the ebook “Click” for Internet marketers, and Gayle Carson, a 68-year-old professional speaker, Internet marketer and three-time cancer survivor who calls herself an S.O.B. (spunky old broad). If you’re new… Read More
Publicity tips–Want a celebrity at your special event? Follow these tips
Hoping to book a big-name celebrity for your next special event? It’s not as easy as it sounds. One thing must remember is that for celebrities, time is their most precious commodity. That’s one of several tips from Rita Tateel, president of The Celebrity Source in Hollywood,California whose company recruits celebrities for special events. Rita… Read More
Publicity tip—OverTime magazine wants gift bag items for The Billies gala
OverTime Magazine, an elite business and lifestyle publication that serves readers with a household income of $1.5 million, is looking for items to distribute in gift bags for 25 VIP guests and female professional athletes at The Billies dinner benefit gala featuring Sir Elton John. The Billies is scheduled for April 20 at The Beverly… Read More
How to address journalists might phase Miss Manners, but not the journalists
Cheryl Beck, a freelance writer from Ray Township, Michigan writes: “I have been wondering about the proper way to address journalists/editors. When I call and pitch, after a reporter answers, do I address them as they have introduced themselves? If you answered ‘Hello this is Joan’ do I say ‘Hello Joan I am…and calling from…’ or… Read More
InformationWeek editor offers pitching advice
Rob Preston, the new editor in chief of InformationWeek, feels a sense of urgency in showing readers how consumer products are starting to drive their jobs. “We are going to be upping our coverage a notch in the sense of urgency and depth,” Preston said. “That is going to be the overall tone we bring… Read More
Publicity tip—Mom authors can take blogging tour courtesy of Mom Writer’s Talk Radio
Are you a mom author looking for publicity for your book? Mom Writer’s Talk Radio, the premier online talk radio show for writing moms, is starting a Mom Writer’s Blog Tour. Blog tours, which have been gaining in popularity among authors, are a way for writers to gain publicity without spending a dime. The author… Read More
Questions reporters ask might be offbeat, unexpected
I’m going to ask you three questions and I want you to take as much time as you need to think about each one before you answer. Here we go: —If you could have dinner with anyone, living or dead, who would it be? And why? —If you were on a desert island, what three… Read More
Publicity tip–How to promote a company that makes custom-fitted soles or foot beds
Louise Epic of Calgary, Alberta, Canada writes: I’m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes custom insoles or foot beds. This product is unique in two ways: it uses a special technology where, after heating the soles in the oven and imprinting your foot, provide a… Read More