One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter’s excellent weekly installment “Journalists Speak Out.” Each week, the short feature offers pitching tips—along with a good dose of bitching—from reporters, editors, TV producers, radio talk show hosts, and journalists in charge of… Read More
‘Follow your heart’ website needs promotion ideas
Elaine Ellen Solart of Skull Valley, Arizona writes: “I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life. “You hear ‘follow your heart’ but no one tells you how to do it. Everyone can… Read More
White Papers teleclass tomorrow night
Back in the old days, White Papers read more like PhD dissertations: voluminous documents with highfalutin’ language, long paragraphs and big words with lots of syllables. Somewhere along the way, smart marketers discovered that White Papers needed a makeover. Slimmed down and spruced up, White Papers are now one of the hottest marketing tools, used for generating publicity as well as new leads.… Read More
Internet marketers, know the hot topics
Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It’s a preview call for his one-day Butt-Camp, the goofy name for the very… Read More
Want your own radio show? Discover how Wednesday
I’ve been a guest on I don’t know whow many Internet radio shows the last year or two. And I’m always amazed at the number of people who email me weeks and even months after the show has been archived. “I just heard the radio show you did with…and I’m writing to tell you I… Read More
Writing articles? Think marketing, not just writing
The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There’s an interesting conversation at Chris Knight’s blog about how some article writers mistakenly think the writing is more important. Chris says: “Take a fresh look at your… Read More
‘The Sopranos’ finale: Piggyback onto this one
The final episode of “The Sopranos” airs a week from Sunday on HBO, and smart Publicity Hounds aren’t wasting time wondering if Tony Soprano will flip—or get whacked. Instead, they’re figuring out ways to generate publicity by piggybacking onto this story. The Washington Post called the show, wrapping up its sixth season, “the television landmark that leaves other landmarks in… Read More
Great lobbies, receptionists worth bragging about
Does the receptionist at your company make visitors feel welcome by offering a bowl of M&Ms? Or a dry towel for people who walk in a torrential downpour from the parking lot into the lobby? Is there a TV in your reception area so visitors who have to wait can enjoy the Three Stooges on DVD? I’ve… Read More
Need a proofreader? I found a great one
I write so much copy, that I could keep a proofreader busy 24 hours a day. I seldom use proofreaders. But I found one who did a fabulous job reviewing my sales page for Publicity Hound University, my new training course for assistants, virtual assistants and summer interns. She’s Philippa Jarecki, at left, of AwaywithWords.ca, and… Read More
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of “going green,” be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business… Read More