Publicity Hound Tim Martin of Corona, California writes: “I am working with Rex Bowlby, the author of the book “Why Would I Want the Toy, When I Can Have the Box?…101 Ways to Make the Most of Your Children, With the Least from Your Wallet.” “It provides a treasure chest full of ideas on teaching… Read More
PR agency websites rank among the lowest
Many PR firms’ websites stink. In fact, they rank among the lowest. The Web Marketing Association, sponsor of the annual international WebAward competition, says its decade-long study of web development trends across more than 80 industries shows that PR agency sites ranked low across all categories. PR firms scored the lowest for—get this, copywriting. William Rice, president of the web… Read More
Liberal media on the rise—Here’s how to pitch
The March 13 issue of PR Week reports that liberal media seem to have a heightened profile, mostly because of the opposition to the war in Iraq. Progressive magazines, blogs, radio and TV programs are reporting bigger audiences. That means it’s a great time for Publicity Hounds to pitch. PR Week offers these tips: “Many progressive outlets don’t have… Read More
People magazine will listen to pitches even if you aren’t a celebrity
The March 13 issue of PR Week includes an interview with Larry Hackett, managing editor of People magazine, who says you don’t have to be a celebrity to get into his magazine. “I think you have to look at your story and say, ‘Is this an extraordinary story?’ Is it about an individual that’s done an… Read More
Better Business Bureau logo lends credibility for publicity, Internet marketing
As soon as I joined the Better Business Bureau a few weeks ago, I started using the BBB logo at my website. Why? Because it lets visitors know that: I meet tough BBB membership standards I agree to follow the highest principles of business ethics and voluntary self-regulation I have a proven record of marketplace honesty and integrity… Read More
PR Web Canada a great way for fitness trainer to give advice to Canada’s portly prime minister
If you can be the local angle to a national story, you can have the media clamoring for your story, and PR Web Canada, the press release distribution service, is a great resource for spreading the word in Canada. Catherine Pruissen, a personal fitness trainer in Canada, asked me how she can piggyback off recent news photos of Canada’s newly elected… Read More
Publicity for songwriters, musicians and bands on a budget
Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine. His pop-rock CD, Leap of Faith, sold more than 4,000 copies. He landed an appearance on one of the… Read More
Talk radio shows can help you promote your product, service, cause or issue
Smart Publicity Hounds listen to talk radio and use every chance to promote their product, service, cause or issue on a show—whether it’s national shows like Howard Stern or Sean Hannity or the rinky-dink shows in your own community. So there I was on Saturday afternoon, driving to the supermarket near my home for a… Read More
Moms working as private investigators in Boise, ID need promotion tips
Valerie Agosta of Boise, Idaho writes: “More than two years ago, Spy Moms (consisting of two previous stay-at-home moms) had a flood of publicity on local and national TV, radio and newspapers for our undercover service. “We work the mean streets of Boise, Idaho and anywhere else we are asked to go. We do most… Read More
Fake press passes: If you use them or see them, contact me
I attend a popular trade show each year where several people I know create fake press passes so they don’t have to pay the hefty admission fee. It’s easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry.… Read More