If you add an interesting little hook or angle to your business—something that ties into one of the seasons, a holiday or a certain time of year—you can generate fabulous publicity and have customers beating down the doors. That’s what Kevin and Belma Marshall of Granby, Connecticut have done. He’s an accountant and she was… Read More
‘Most expensive’ mint julep worth gallons of publicity
If your product is the most expensive one in the marketplace, it could mean you could clean up on publicity. That’s what the Woodford Reserve is doing. It’s selling $1,000 mint juleps and selling them at the Kentucky Derby. The distillery owned by Louisville-based Brown-Forman Corp. will sell the drink only on race day to raise money for a charity… Read More
How to promote a business that teaches doctors how to relieve stress
Publicity Hound Christie Scott of Chicago, Illinois writes: “I’m starting my business as a certified coach for doctors. When doctors have communication issues or want a more profitable practice, they call me. I work with them to eliminate stress—from relationship problems to medical malpractice risk, because the problems are usually communication-based. “I’m looking for ways… Read More
Vogue magazine editor says ‘no blanket pitches’
Sally Singer, fashion news and features director at Vogue echoes what I’ve been preaching for years. No one-size-fits-all pitches, she tells Bulldog Reporter’s Daily Dog. And yes, you can certainly look at the magazine’s editorial calendar, but don’t rely on it exclusively to tell you which sections are planned for which months. Read the magazine! “The… Read More
MarketBeat in Wall Street Journal a great landing spot for a CEO or business blogger
If you’re dying to get your boss into the Wall Street Journal, add David A. Gaffen, who writes the WSJ’s online news column MarketBeat, to your media list. Getting Quoted, which tracks who the media are citing as sources, says Gaffen quoted 87 different sources, some of them multiple times, in the first 10 days after it was launched on Feb.… Read More
NewsBios website wants you to nominate your favorite journalist
Have a favorite journalist, or one you’d like to get to know better? NewsBios, the subscription-based service that provides bios of print, broadcast and freelance journalists from around the world, is taking nominations for journalists who are a credit to their profession. Each week, the website will profile one or more journalists “who’ve demonstrated the best the… Read More
NPR’s ‘This I Believe’ wants essays about your core values
If you’re struggling to come up with a story idea, or your pitches keep bombing, and you live in the U.S., this tip is for you. National Public Radio has a new feature called “This I Believe,” a national project that invites you to write about your core beliefs. The personal statements from listeners air… Read More
Dating website for men needs your promotion ideas
“I have a dating advice website for men. The site, called ScoreHer.com, relies on sports analogies and ‘guy humor’ to help men better understand women and be more successful on dates. “Dating advice is obviously a very saturated market. However, our approach is fun and fairly unique. All the content is written by a group of… Read More
Tween magazine fans: How to reach them with your pitch
PR Week says magazines for 9- to 12-year-olds shouldn’t be mistaken for the same teen magazines read by their older siblings. Tweens have their own tastes, as well as spending power. So you don’t have to pitch parents directly to reach the kids or their money. The magazine suggests: “Make sure all pitches are age-appropriate.” Pitch websites that… Read More
The F word: A cop-out for bloggers, writers and speakers
When I read a blog I respect and I come across the F word, or a derivation of the F word, I wince. It happened again yesterday when I was reading the blog of a colleague, another PR expert who I like and respect and whose work I admire. Was it my imagination, or is this particular blogger in love with the F word? Just… Read More