If you’re trying to get in front of CIOs and IT managers, your best bet is CIO magazine. It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers’ average IT budget is $230 million. This week, Marketing Sherpa is sharing tips on how to pitch CIO magazine. You can access it for… Read More
Paris Hilton can teach you about interviews
Paris Hilton can teach you a thing or two about how to interview on a national TV talk show. During her exclusive interview with Larry King last week, Hilton mentioned that when she was behind bars, she read the Bible. When King asked, “What’s your favorite Bible passage?” She hesitated a long time, then said,… Read More
Cafe for kids needs publicity ideas
Kelly Parthen of Madison, Wisconsin writes: “My partner and I are opening Bean Sprouts, a new kids’ cafe outside Madison, Wisconsin. We would love your readers’ help coming up with some fresh ideas for our grand opening. “It will specialize in freshly-made, healthy food for children, along with adult-friendly food and coffee. Its mission is to spark… Read More
AARP magazine pitching tips needed
Have any of you pitched AARP The Magazine, or found pitching tips that will help other Publicity Hounds? The last several years, I’ve emailed the editors and asked if they can pass along pitching tips, but I never got a response. Publicity Hound Nancy Juetten asked me yesterday if I know the best way she should pitch… Read More
When your favorite reporter changes jobs
Publicity Hounds hate it when a favorite reporter switches beats at a particular newspaper or magazine, or leaves for another publication. That means they have to start all over again getting to know the new reporter, then establishing the relationship. Richard Laermer’s Bad Pitch Blog offers some helpful suggestions on how to stay in touch with the… Read More
Farm & Food Tours
While you’re reading this, scores of foodies are visiting cheese factories in Wisconsin, picking lavender and peaches in Texas, and sampling wine in northern California. They’re participating in what’s called agritourism, which lets tourists pick fruits and vegetables, ride horses, taste honey, learn about wine, and shop in gift shops and farm stands for local… Read More
Bad landing pages include four fatal flaws
During a typical email marketing campaign, about half the visitors to a website’s landing page bail out after spending only 8 seconds on the page. Why? A crappy landing page that fails to get readers’ attention and keep them reading. Instead of intriguing them, it causes confusion and forces the visitor to leave. It’s either… Read More
Get organized with Organize magazine
If you sell a product or service that helps people get or stay organized, a new magazine might be the perfect place for your news. Organize magazine, published for slobs like me, recently hit the newsstands. Editor Joyce Doreny, a professional organizer, says the magazine is for “doable organization projects for real people with real lives.” The magazine… Read More
California Paddle 2007: Publicity ideas, anyone?
Jeff Flowers of San Diego, California writes: “I am an advertising guy in California and I am working with a man named Tom Jones. “Tom is an extreme athlete and he takes on unbelievable challenges to support causes that he believes in. For example, Tom has run across the entire country, from L.A. to New… Read More
Writers, photographers: Check out Gather, social networking site
Writers, authors, photographers, bloggers and others now have their own social networking site at Gather.com. By using Gather, you “gather points” that you can eventually cash in or donate to a charity. Post and find all sorts of interesting articles on Gather using tags. Tags will also help you find people with your same interests. Learn more… Read More