When I watch “The Sopranos,” my eyes are riveted on their refrigerator and kitchen cupboards, hoping to catch a peek at what America’s most dysfunctional mob family is eating these days. Son AJ chows down on Kellogg’s Corn Pops, and papa bear Tony guzzles Tropicana orange juice right out of the carton. Those product manufacturers… Read More
PR consultants can find clients by speaking, writing
When I started my business, I hit the rubber-chicken circuit, speaking to every Rotary, Kiwanis and chamber of commerce group that would listen to me. I’d drive 90 miles to Green Bay in a snowstorm to talk to six people, because those were six potential consulting clients. The first five years of my business, I… Read More
Linkedin, MySpace, Craigslist might me next big PR tools
Many of you have invited me to become part of your network at Linkedin.com, an online social networking site for professionals. I used to decline, politely, simply because I haven’t quite figured out how it works. Nor have I taken the time to learn. When I told a colleague this last week, he told me,… Read More
Do the media view you as a beggar?
Answer true or false to the following statements: —The first time I call a media outlet, it’s always to pitch a story idea about me, my company or my client even though I usually don’t read the publication or watch the program I’m pitching. —When I call, my pitches usually zero in on the product… Read More
Product to improve your kid’s memory needs creative marketing ideas
Linda Culbreath of Houton, Texas writes: “We have developed an educational package containing an ‘Eagles Camp DVD: How to Learn 10 Science Words/Concepts in 10 Minutes or Less,’ a non-dated, table top Science Calendar, and a printable resource CD. “This is a memory association method geared for elementary-aged children that will work with most any… Read More
Bulldog Reporter teleseminar on pitching will show you how to hit ’em out of the park
Not exactly hitting your pitches out of the ballpark? Join me and three other PR experts at 1 PM Eastern Time on Thursday, April 20, for a teleseminar on “Pitching Secrets from the Masters: How to Craft Flawless Pitches That Compel Coverage.” Joining me will be my buddy Paul Furiga, former editor of the Pittsburgh… Read More
PR must focus on relationships: Follow these 7 steps
Do you sweat the small stuff? Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally.… Read More
Fear of public speaking topic scores a media hit, and why Power Point stinks
I just hung up with Denise Goolsby, a reporter for the Desert Sun, a 52,000-circulation paper in Palm Springs, California. “I was so relieved when you picked up the phone,” she said after our interview. “I haven’t been able to find ANYBODY to talk to. Is it OK if I call you if I need you again for a… Read More
Shotgun Sports Magazine wants articles on shooting trap, clays, skeet
Shotgun Sports Magazine wants articles from or about people who shoot trap, sporting clays or skeet. See the writers guidelines (left column) at their website. Articles about hunting aren’t being accepted yet. Submit manuscripts to Linda Martin, Production Coordinator, Shotgun Sports Magazine, P.O. Box 6810, Auburn, CA 95604 or email them to her.
‘Book Marketing with Fran’ radio show wants guests
Fran Silverman is looking for fiction and non-fiction authors of all stripes to interview, as well as publishers and publicists for her radio show called “Book Marketing with Fran” on Achieve Radio, an Internet radio station. The show is 57 minutes. It airs live each Tuesday at 3 PM Eastern. She’s booked through September but… Read More