The “Today” show will be honoring outstanding grandmothers this May and wants you to nominate your favorite grandma. It also wants to hear from Publicity Hounds who live in or near Chicago, Seattle or West Palm Beach and love food. This is for an upcoming series with Giada De Laurentiis, author of “Everyday Italian” and… Read More
Breast Cancer Wellness magazine wants your stories
How does a terminally ill breast cancer patient prepare her family for life without her? The Breast Cancer Wellness Magazine: Empowering Mind-Body-Spirit is seeking inspirational messages on this subject from families that had to go through this experience. The magazine focuses on ways to empower mind, body and spirit in each issue, as well as… Read More
BookExpo America will feature journalists galore
If you’re attending the giant BookExpo America convention in Washington, D.C. May 18-21, pay attention to the journalists, book reviewers and other media people who will be there, keynoting or speaking on panels. I found these names while paging through the convention program. This list is by no means comprehensive. Thursday, May 18: 10-11 a.m.–Creating… Read More
Write press releases for the media and Google News
Here’s a big mistake that many PR people make when they start writing a press release. They write the release for only one audience: the media. Twenty years ago, when most of us were snail-mailing releases, that would have been fine. But today, you should be writing press releases so people in your target audience,… Read More
‘Hudson Restaurant Week’ in New Jersey needs publicity tips
Tamara Remedios of New Jersey writes: “We’re doing a restaurant promotion July 24-August 4 in northern New Jersey. It’s Hudson Restaurant Week for Hoboken & Jersey City (across the river from Manhattan). I created the event last year. I own a local magazine and it was an idea brainstormed with one of my advertisers. It’s… Read More
Speaking at colleges can be lucrative–here’s who to contact
Attention authors, speakers and others who are experts on topics such as leadership, being successful in and out of school, relationships and dating, overcoming challenges, alcohol awareness and drug prevention. Stop grumbling about not booking enough speaking engagements. Right now, in thousands of colleges and universities, there’s a group of people in a position to… Read More
‘The View’ producers know what they want–don’t try to change their minds
A Publicity Hound writes: “I have a client who has been booked on the ‘Today’ show as part of their “Love After 40” series. I didn’t get the segment directly. ‘Today’ called us after seeing the local NBC segment about my client. I am wondering the best wording to use to capitalize on this exciting opportunity. … Read More
Time, Fortune, People, Business 2.0 to feature easy-to-find table of contents
Finally, no more fumbling around to find the table of contents in four popular magazines published by Time Inc. WSJ.com reports that Fortune, People and Business 2.0 will feature the table of contents on the first page. A flap on the inside front cover will tell readers Philips Electronics is making that possible. The issue of Time that’s… Read More
Good Housekeeping articles editor blogs
Jennifer Braunschweiger, the articles editor at Good Housekeeping magazine, blogs about her life as a first-time mom at the GH Mom Blog. A tip for Hounds who want to pitch Good Housekeeping: Read her blog, then mention it when you pitch. Even betteer, start posting comments to her blog. This is an almost guaranteed way for… Read More
College speakers wanted: Free teleseminar explains how to get booked
Too many speakers go after the same markets when trying to book speaking engagements. They chase after trade association meeting planners who typically receive calls and letters from several dozen speakers each day. James Malinchak, a 33-year-old stock broker-turned-speaker, says that if you can spin your topic for a college audience, you can command attractive… Read More