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Publicity Hound Archives

Joan Stewart

Airline magazines rely on freelancers–so pitch them

If you want to get publicity in one of the inflight magazines, you should cozy up to freelancers who write for those publications. That’s one of several tips in the May 1 issue of PR Week. The article says freelancers tend to be more responsive and a slightly easier pitch than, say, high-end travel magazines,… Read More

Ground-breaking photos are still dull–even in the New York Times

Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You’ll have to sign up at the New York Tims website in order to access it. Then click on the photo that’s on the left side of the page to see… Read More

Writing a White Paper easier than it used to be

You? Write a White Paper? A long, boring treatise that lands like a thud when you plop it on your desk? A thick report stuffed with pie charts, bar charts, graphs and industry lingo? Just the sound of it can trigger nightmares about your days writing high school term papers. Why would you want to write… Read More

Gift List includes press release writing, distribution services

The Gift List, the fee-based service that provides leads on media outlets planning special coverage of things that make great gifts, will now write your news releases and distribute them to the media.  That means people who sell various products and services no longer have to spend time tracking down special sections where their product would… Read More

Yoga DVD for mom and baby needs promotion tips

Heidi Kindberg Goss of Los Angeles, California writes: ” ‘Yoga Ma Baby Ga’ is a unique DVD. Our original picture-in-picture format provides a complete 55-minute yoga routine in the lower corner of the screen at the same time engaging images for a baby fill the rest of the screen. How can I get this across… Read More

Celebrity, CEO and classic homes news wanted by real estate columnist

Mark Nash, a real estate author and columnist, is writing a syndicated feature titled “Celebrity, CEO & Classic Homes.” He is asking PR professionals and publicists to forward news about these kinds of properties, a project description, and 6 high-resolution photos, to him at Mark.Nash@cbExchange.com Read the articles he has written for Realty Times here.

Unmetered bandwidth among new AudioAcrobat features

AudioAcrobat, the company that’s heads above Armin Morin’s Audio Generator, particulalry when it comes to customer service, will be offering several new features including unlimited bandwidth for podcasters and anyone else who wants to record audio and even video for their websites. This is great news for Publicity Hounds who host podcasts and use video at their websites.… Read More

Dole shrivels by not responding to ‘Dateline’ story on bagged lettuce

Dole, the world’s largest producer and marketer of fresh vegetables, is hiding behind its attorneys, while a scathing report on tonight’s “Dateline” most likely will send sales of its bagged lettuce heading south. Attorneys apparently told the company not to allow executives to be interviewed for the story on how at least 26 people in three states have gotten sick after eating Dole bagged lettuce… Read More

Freelancer wants leads on Eurpoean cities for kids

One of the “Seven Sisters” women’s magazines, circulation 3.8 million, has asked freelancer Leah Ingram to write a roundup of eight fun European cities to travel to with your kids (toddlers to teens). This is based on a trip she’s planned for her family to visit Edinburgh, Paris and London the last week of July.… Read More

Gossip columnists tell what happens when celebrity publicists say ‘no comment’

When the gossip mags are tracking down a rumor about a celebrity, how do they know when they’ve struck gold? When they call the celebrity’s publicist, and the publicist says “no comment.” O’Dwyer’s Public Relations News, which covered a panel of celebrity gossip columnists at Dillon’s Lounge in New York recently, quotes Jo Piazza, a columnist for the Daily News.… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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