Brenda Rogerson of Highland, Michigan writes: “The American Sewing Expo is the largest independently owned sewing expo in the country with over 15,000 people attending our three-day show from all over the U.S. In addition to classes, vendors, a sewing cafe and special exhibits, we have several challenges for sewers of all abilities and interests. “We are… Read More
Papa Jack Weil, the oldest CEO, great Labor Day story
Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: “A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is believed to be the world’s oldest working… Read More
Charlotte Observer business section pitching tips
If you’re trying to pitch the Charlotte Observer with your business story, first watch this short interview with business editor Patrick Scott. It’s courtesy of videographer John Easton, who will be providing videos of other Charlotte-area journalists, complete with their own tips, at a website called Broadcast Charlotte. (What a great way for John, a citizen journalist, to… Read More
Free meeting rooms: A great PR tactic
When I wanted to present a halfday workshop in Norfolk, Virginia two years ago, I asked my friend, Sandy Dumont, The Image Architect, if she knew about any inexpensive meeting rooms in Norfolk, where she lives. She immediately told me about how the YWCA of South Hampton Roads markets its facility by offering its meeting room, free, for speakers. I couldn’t… Read More
This ribbon-cutting worth publicizing
If you want to know why I hate ribbon-cutting ceremonies, Google “ribbon-cutting” and then click on “Images” and you’ll see why. They all look the same. Some people try to come up with clever or cutesy ribbon-cuttings, and those usually bomb, too. But here’s one that’s so unusual, it’s worth mentioning. I found it over at Alan Sharpe’s… Read More
Art marketing tip: Weigh in on MLK memorial controversy
OK all you artists. Stop grumbling about not being able to generate publicity. One of the best ways is to find a burning controversy, then jump into the fray with a letter to the editor of a newspaper or magazine, commenting on the issue. Artists, African-Americans and others can do just that. Comment on the controversy… Read More
What you can learn from a puppy
We brought home our new puppy six days ago. Her name is Bogie, and you can see her here. The little 11-week-old purebred German Shorthaired Pointer is the love of our lives. Bill is in charge of training her because she’ll be his hunting companion. I’m trying to play catch-up by devouring the book “Training in No Time,” written by… Read More
Tuscany Visioning Retreat needs promotion ideas
Kathy McCabe of Washington, D.C. writes: “My business partner, success coach Margarita Rozenfeld, are co-sponsoring The Tuscany Visioning Retreat. “It’s a week of personal reflection, goal-setting sessions and cultural encounters at a private villa. We envision the target audience as men and women, 30s to 50s—people ready to refocus their lives, maybe change jobs, start… Read More
Introducing: Bogie, The Publicity Hound’s new puppy
Meet Bogie, an 11-week-old German Shorthaired Pointer. She’s the love of our lives right now. Here she is in all her glory, though she usually doesn’t look this serene. Because she has a brown head and brown-green eyes, it’s often difficult to tell if her eyes are opened or closed. (In this photo, they’re closed.) When they’re open, she’s either chewing lamp… Read More
Cockroach Hall of Fame Museum still generating publicity
The thousands of run-of-the-mill small business owners who can’t figure out how to generate publicity for their businesses can learn a lesson or two from Michael Bohdan. He’s an exterminator who runs The Pest Shop in North Texas. And whenever there’s a problem with fire ants or roof rats, he alerts the local media, and they feature him as… Read More