One of the biggest frustrations of generating publicity is getting to know a reporter, then watching her leave, or change beats. So it is with health reporters at The Wall Street Journal. The Navigator, a blog published by Bacon’s, reports that WSJ health reporter Sarah Lueck, 202-862-9245, has switched to the Congress beat. “In her place,… Read More
Radio talk show guests have two more items to add to their pre-show checklist
Publicity Hound Carol White of RLI Press in Wilson, Oregon adds to last week’s item about things to do before you do your stint as a guest on a radio talk show. “I’ve had some similar bone-head incidents,” she says. They include: “While doing an hour-long NPR show in Dallas, TX (we were in Hawaii!)… Read More
Ladies’ Home Journal editor offers pitching tips
If you’re pitching the Ladies’ Home Journal, adhere to its three-month lead time. So says Julia Kagan, the health director at the magazine, whose pitching tips were featured in an article at the Media Insider blog. Other things you should know: The magazine prefers news tips, not how-to news. Most readers don’t have young… Read More
Free ebook on publicity gives you 24 ideas you can steal
“The Best of The Publicity Hound’s Tips of the Week of 2005” is hot off the computer. It’s a compilation of the 24 tips from last year’s weekly ezine that evoked the greatest response from readers. You can still use many of these tips in your 2006 media campaign. You can download the ebook and pass this… Read More
Corporate tips booklet author needs advice
Joyce Restaino of Newfoundland, New Jersey writes: “I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages… Read More
Radio talk show guests need checklist of things to do before the show begins
I just got off the phone with Pam Newman, who interviewed me for one hour on her program “Unlocking the Secrets of Your Small Business” on Hot Talk 1510 AM Radio in Kansas City about how small business people can generate free publicity. I called in about 5 minutes before the hour, as instructed, then listened… Read More
8 mega-trends worth piggybacking onto
A tidy, interesting little White Paper arrived in yesterday’s mail. Unlike most other White Papers that I toss in the trash, I read this one cover to cover—all 6 pages worth. It’s called “Profiting from Mega-Trends: Eight That Will Change How You Think About Your Brand.” And it’s one in a series of White Papers being written by… Read More
Op-ed columns offer the chance to brag about your company
Don’t tell me you can’t get any publicity because all the reporters who you’ve pitched are ignoring you. Boo-hoo. That’s all the sympathy you’ll get from me. I’d rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel yesterday to brag big-time about… Read More
Tips booklets: Perfect marketing tool in a crowded market
Paulette Ensign, the Tips Booklet Queen, makes a great suggestion for Realtors, mortgage brokers and others who work in crowded markets, particularly where business is slowing right about now. Market yourself with an informational tips booklet—your own booklet or somebody else’s. Paulette, for example, published the booklet “110 Ideas for Organizing Your Business Life.” It has sold… Read More
Book promotion tips from Raleigh Pinskey
Raleigh Pinskey, who knows more than anybody on how to promote yourself, is a master at using her own books to do just that. She was the guest presenter at yesterday’s meeting of the Wisconsin chapter of the National Speakers Association. Here are her 7 tips on how authors can use their books to promote themselves and their businesses: If a… Read More