The image at left accurately portrays what my life was like before I hired Chris Buffaloe of Serenty VA Services as my virtual assistant. She relieves me of tiresome grunt work that sucks energy from me. That frees me up to think more creatively and create multiple streams of income. If you’re frustrated that you don’t… Read More
National Publicity Summit success story
Have you ever had these kinds of nightmares? —You’re taking a final exam for a college course, and it suddenly dawns on you that you’ve never attended one class. —You’re going about your business, usually at work or in a public place, and realize you aren’t wearing any clothes. —All your teeth have fallen out. Dream… Read More
Donate a prize for publicity at ProBlogger
There’s a clever promotion that’s tied to a contest at ProBlogger, one of the top blogging sites dedicated to showing bloggers how to add income streams to their blogs. The blog is celebrating its third anniversary, and Darren Rowse is asking readers to donate significant prizes—everything from cash to iPods—and generate some great publicity. Call me nuts,… Read More
Fitness pros’ healthy snack bar needs promotion ideas
Jim Labadie of North Palm Beach, Florida writes: “Our company has launched what we feel is the best tasting snack bar on the planet. It’s called Prograde Cravers, and we literally sold out of our first shipment in just nine hours after we put them up for sale! “You can see all the video testimonials we have from… Read More
Canadian magazines have their own blog
Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who are looking for jobs. Thanks to Meg Weaver of Wooden Horse Publishing, whose excellent ezine tipped us off to… Read More
Company anniversary? Get onto the speaking circuit
A common question from small-business owners: “How do I celebrate my company’s anniversary?” One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber… Read More
‘Better TV’ lifestyle show looking for guests
Thanks to Shawne Duperon and her publicity newsletter for this lead. “Better TV,” a daytime nationally syndicated lifestyle show debuting this month, is looking for experts, guests, celebrities, chefs, entertainers and more. If you’re an expert who lives in New York City, or you’re planning to visit there, this is a good lead for you. The show… Read More
Nutritionist chides Bush for meat-heavy lunch
Kudos to Australian nutritionist Vicki Flood for generating publicity by piggybacking onto President Bush’s visit to her country and criticizing his not-so-healthy choice of lunch food. Flood, from Sydney University’s Centre for Public Health Nutrition, said Bush’s plate, piled up with surf ‘n’ turf with only a hint of vegetables, was a particularly unhealthy sight. In an… Read More
Announcements aren’t news, so stop announcing
My skin crawls every time I see somebody “announcing” something in a press release or a news story. They act as though the announcement is the news when, in fact, it isn’t. The content of the announcement is all anybody cares about. That’s why I’d love to ban the words “announce, announced, announcing” and “announcement”… Read More
Promote special events on weekend TV news shows
Calling all event planners, and Publicity Hounds who are charged with generating publicity for a special event. Start paying attention to the TV news shows in your community that are sometimes desperate for guests It can mean the difference between no pre-event coverage and tons of it. One of the best places to look is the weekend… Read More