Kudos to the Spokane Spokesman-Review, which is broadcasting its editors’ daily meetings at 10 a.m. and 4:30 PM Pacific Time. You’ll need to have the latest version of Quicktime installed. You don’t have to be from Spokane to learn a lot about how newspaper editors decide which stories will get into the paper. To help you understand what goes on in those meetings,… Read More
New Zealand travel adventure needs PR ideas
Jenn Wright of New Zealand writes: How would your Hounds promote Adventure in New Zealand for mid-life women (typically 45-65) which combines life coaching and moderate adventure in a landscape unmatched? Target market: professional women who are not “athletes” but who have moderate fitness, and are at a place in life where they want to… Read More
Worst Internet Marketer contest has $12,000 in prizes
So you think your website stinks, and you need some big-time help? Then join Suzanne Falter-Barns’ “Worst Net Marketer” contest and let the public decide how bad it realy is. On June 24, four finalists will be chosen who have: 1) A functioning website or blog 2) A sound business concept 3) A clearly defined market and niche 4) Provide… Read More
PR stars sought for PR Week’s ’15 to Watch’ contest
If I worked as a hot-shot PR person, was 20 years younger, and especially if I was job-hunting, I’d be trying to win one of the coveted “15 to Watch” annual awards from PR Week magazine. Hiring managers love seeing awards like that on resumes. This year’s deadline is June 20. It’s open to 15 budding PR leaders… Read More
Family Circle editor wants lifestyle products, services
If you sell a product service that has an emotional connection with women and teens, you should be pitching your story idea to Family Circle magazine. Lots of pitching tips from FC articles editor Darcy Jacobs are yours free when you sign up for a no-risk, no-obligation trial subscription to the Bulldog Reporter Lifestyle Media newsletter. The newsletter offers… Read More
‘How to be a model’ seminars need promotion, publicity ideas
Roxie Hickman of Racine, Wisconsin asks: “How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains… Read More
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin’s excellent list of “How to Get Traffic for Your Blog” includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known resources. Write about a never-ending parade of topics so you don’t bore your… Read More
Fitness magazine wants exercise, health, nutrition products to review
If you sell a product that helps people stay fit, submit it to Fitness magazine, one of the major magazines concentrating on exercise, health and nutrition information. But don’t expect the editors to simply pick up the glowing pros from your news release. All products are tested, says Jennifer Matarazzo, associate editor of Fitness. She also says it’s important… Read More
Where do reporters find stories? Here are 50 places
People in the media will never admit to outsiders, but they often think their occupation gives them a license to snoop. I certainly thought so when I worked as a newspaper reporter in Ohio in the seventies and eighties. In fact, I loved to eavesdrop during my lunch hour. I’d go to a local restaurant with another… Read More
Los Angeles, Boston Police Departments are blogging
Lots of police departments I’ve worked with as a reporter usually rate a D or F when it comes to public relations. But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you’ll also find lots of newsy tidbits. Yesterday, for example, the department blogged… Read More