Karla Kinstler of Houston, MN writes: I coordinate the International Festival of Owls, held annually the first weekend in March in the tiny little town of Houston, MN (population 1,020). It began simply as a hatch-day party for Alice the Great Horned Owl, the Houston Nature Center’s only live animal, and grew into an event that… Read More
Salon’s letter to the editor is better than an article
Have you ever picked up the local newspaper and read a glowing story about one of your competitors? And told yourself that the reporter could just as well have written the story about you? Lots of Publicity Hounds have. They throw away their newspapers, and then stomp off grumbling and groaning that their day has… Read More
Targeting teens? Use MySpace and Facebook equally
If you’re targeting teens with a message about your product, service, cause or issue, it’s a mistake to use only MySpace or only Facebook. MediaWeek says that according to a new report issued by Nielsen/NetRatings, U.S. Web users ages 12-17 who regularly visit both MySpace and Facebook spend more time on these sites than users who visit… Read More
New fall TV shows can be tied to your pitch
Michael Smart, national news director for Brigham Young University, generated fabulous publicity for the university several years ago just as the show “Survivor” was debuting on CBS. “We had an honors class at BYU on team-building that had been taught for 13 years, and it wasn’t new,” he said. “The students were told they were stranded on… Read More
Organic industry should be pitching right now
An article in the Oct. 1 issue of PR Week says recent recalls of Mattel toys and microwave popcorn presents the perfect opportunity for companies that make non-toxic, eco-friendly and organic products to generate publicity for their brands. Here are some ideas to get you started: —Restaurants can publicize organic menu offerings. Be willing to talk… Read More
GoodSearch.com raises money for charities, schools
If you’re a charity or a school, or there’s a particular charity or school you support, this tip is for you. Use the GoodSearch search engine whenever you’re looking for information online. After a charity or school adds its name to the website, GoodSearch will pay the group one cent every time someone designates it as the recipient and… Read More
Sonoma County wine country website wants promo ideas
Nancy Hayssen Sonoma County, California writes: “I am a local private pilot and web entrepreneur who has launched a website targeting Sonoma County residents and visitors traveling direct into the area from L.A., Seattle and Portland who want to visit the Wine Country. “The site recently has been ‘taking off’ and I’d love your help. I’m… Read More
Baby Boomer couples: Apply for ‘Life Begins at 40’ TV show
If you’re over 40 and you want to make a change in your life, and generate some resulting publicity, apply for the new TV show “Life Begins at 40.” The producers describe the show: “For many people in their 40s and 50s, the time has come to restructure their life and do something they’ve always dreamed… Read More
Speakers, authors, consultants: Speak at colleges
If you’re a professional speaker or consultant who’s looking for a new revenue stream, or an author, publisher or info products creator who’s looking for a new audience for your books, CDs, DVDs or other products, listen up. An expert on how to get onto the college speaking circuit and generate tons of publicity doing it, will… Read More
How to market a YouTube campaign
Somebody here at the “Unconference” asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a blogger outreach campaign. But… Read More